Goodbye, AdWords Position Preference... We Hardly Knew Ye

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SearchDay April 8, 2011 Today's Top Stories Goodbye, AdWords Position Preference... We Hardly Knew Ye If you were still using the AdWords Position Preference feature, now is the perfect time to re-evaluate your current AdWords strategies. Jeff Ferguson  |  Full story  |  Print version Making That Leap From Search to Display Display is growing more quickly than search, but search is still growing and is a larger segment than display. Search and display marketers must start to work more closely together to survive in the same ecosystem. Roger Barnette  |  Full story  |  Print version RSS More from SEW's Team of Experts Q&A with Foursquare's Evan Cohen on Social, Local & Mobile Foursquare's evolution, directions, monetization, and the collision of mobile and daily deals: a conversation with Foursquare GM Evan Cohen. Michael Boland  |  Full story  |  Print version Google +1: What Does it Mean for Search Marketing? It might be the biggest announcement in the digital world in a very long time -- but both Google and the search marketing community have more work to do to make the most of Google +1. Paul Burani  |  Full story  |  Print version Google Industrial Espionage: They Have A Mole At Twitter! Seems Google is getting information about senior employees being recruited by Twitter, in order to make counter offers, TechCrunch reported. Google offered about $150 million to keep two senior product managers offered the chief product role at Twitter earlier this year (though Business Insider claims those numbers are "tens of millions ... Frank Watson  |  Full story  |  Apr 8, 2011 Google News Layout Testing A More Social Layout A new look for Google News is appearing in the wild. The new layout still uses three columns for categories, top stories and recent news. Departing from the traditional blue 'news-only' links, the new design includes video news and related opinion and news stories in the main results. Historically, Google ... Thom Craver  |  Full story  |  Apr 8, 2011 Google and Bing: A Look at Social Strategy Both Google and Bing have been making changes as of recent, each in their own way. Most noticeably, Google has been experimenting with Twitter data and, more recently, its +1 feature. Google +1 adds tagging of search results for sharing those results to contacts in your Google Account. ... Thom Craver  |  Full story  |  Apr 8, 2011 Search News & Headlines Around the Web - April 7, 2011 Here's a roundup of today's other search news and headlines from around the web, sorted by category. Search Industry News Google-ITA decision may be just days away: source - Reuters Google Said To Have High Level Mole At Twitter, Makes Massive Counteroffers To Retain Employees ... Danny Goodwin  |  Full story  |  Apr 8, 2011 Bing for iPad - Touch and Decide With the tag line "Touch and Decide," Bing has released an incredible new search app for iPad. Available for free in the App Store, Bing for iPad was designed from the ground-up for the larger iPad screen to deliver a visually rich experience. ... Thom Craver  |  Full story  |  Apr 8, 2011 Larry Page Gambling on Social With All Google Employee Bonuses? If Google's social ambitions fail, Google employees will have smaller bonuses this year. CEO Larry Page reportedly sent out an internal memo Friday to all employees informing them that 25 percent of their bonus will be tied to the success or failure of Google's social products -- even if ... Danny Goodwin  |  Full story  |  Apr 8, 2011 Report: YouTube to Spend $100 Million on Original Programs for New Channels YouTube is reportedly ready to spend $100 million to develop original ad-supported programming to populate about 20 new niche "channels," according to a Wall Street Journal report. YouTube will reportedly: Spend up to $100 million on "low-cost content designed exclusively for the web." Change ... Danny Goodwin  |  Full story  |  Apr 8, 2011 Think With Google: Hey Everyone Gets Rich With AdWords Yesterday's post on Google's Inside AdWords blog gave a heavy pitch for offline sales from the impact of AdWords - the short video seems more like a 'get rich quick' infomercial than an informed case study. The information is impelling but without further ... Frank Watson  |  Full story  |  Apr 7, 2011 Recent Forum Posts F-Secure's "Cloud-Based Real-Time Protection Network " detects content farms F-Secure claims to have a web spam detection system. See this press release. (http://www.marketwire.com/press-release/F-Secure-Research-Finds-Growing-Number-of-Spam-Like-Websites-and-Content-Farms-1424473.htm) (" Finding high-quality information through Internet search engines is becoming increasingly difficult as sites featuring repetitive and inferior content multiply. Data from F-Secure's Browsing Protection reputation engine confirms speculation that millions of low-quality sites are ... Join the discussion  |  Apr 7, 2011 Iarbiz folder in GA - malware? I have a client that has a folder “/iarbiz/” showing up in Google Analytics as a line item for page / folder activity. The folder is not there that I can tell...it’s like a ghost or something. But, Google Analytics is showing tracking data on it. I have found very ... Join the discussion  |  Apr 6, 2011 How to increase leads for the website Hello experts. We are doing SEO to get a leads for the website. Can anyone tell me the ways to increase leads for the website. Which SEO techniques can give me more leads? Please, express your experience for getting leads. Join the discussion  |  Apr 6, 2011 Why SEO for CMS is different Database-driven websites use server-hosted software to generate the site pages as required. There are no pages on the server. The application, working with its extensions (usually called plugins), determines the entire website content. There are constraints in many areas, and opportunities in others - but you have to know the ... Join the discussion  |  Apr 5, 2011 Webcasts Upcoming Events White Papers Improving campaign results with Search Marketing and Social Media Friday, April 8, 2011 1:00pm EDT / 10:00am PDT Are Your Ads Compliant? Complying with the New DAA Regulations Doesn't Have to Be Complicated Wednesday, April 20, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection Search Engine Watch is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no_reply@searchenginewatch.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. 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