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Kraft Collides With Critics on Twitter; Travel Channel Likes Live Tweeting

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ClickZ
March 16, 2010
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Kraft Collides With Bovine Blog Post on Twitter
Foodie site's unflattering Promoted Tweet puts a damper on a fun-oriented Kraft campaign.
Christopher Heine  |  Social Media  |  Full story  |  Print version

Tony Bourdain Live Tweeting Success Spurs Travel Channel to Do More
A live tweet event during last week's season premier of "No Reservations" helped the show reap 6,000 new followers.
Kate Kaye  |  Social Media  |  Full story  |  Print version

MySpace Still a Player? Woos Gen-Y at SXSW Music Fest
New ad formats and other tweaks as company stays focused on music and Gen-Y.
Kate Kaye  |  Entertainment  |  Full story  |  Print version

A U.S. DSP Seeks Its Fortunes in Asia
Texas-based Simpli.fi joins a small wave of firms testing audience-based ad buying in China and neighboring markets.
Adaline Lau  |  Display Advertising  |  Full story  |  Print version

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