ClickZ Today: Tweeting the Path Toward Social Change

Having trouble reading this email? View the online version.

March 8, 20101 Experts Today Today's Experts Columns Tweeting the Path Toward Social Change Can Twitter chats make a difference? A look at a recent experiment in Latino and African-American cause marketing. Giovanni Rodriguez  |  Marketing to Latinos  |  Full story  |  Print version 10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media Want to engage moms? You have start by giving her what she wants, keeping her entertained, and making it personal. Hollis Thomases  |  Media Planning  |  Full story  |  Print version Making the E-mail Channel Less Myopic E-mail marketers need to define an online contact strategy that takes into consideration not just e-mail activity, but overall engagement with a brand. Ryan Deutsch  |  Advanced E-mail Marketing  |  Full story  |  Print version I Can't Think of Anything to Write For people who think their product is boring, answer this: if your product is so boring, how is it that you get anyone to buy it? Sage Lewis  |  SEM  |  Full story  |  Print version RSS  |  App   Advertisement Ten tips to elevate your email marketing Cutting inbox clutter with personalized, targeted emails The report reviews: - How to create personalized, relevant emails - How to boost email ROI with automation - Why 78% of marketers use targeting to drive email success Download Now Today's News Articles Two Acquisitions Alter Dynamics Among Web TV Guides Independence versus network affiliation is suddenly a cause for bragging rights. Douglas Quenqua  |  Publishing  |  Full story  |  Print version Yesterday's Experts Columns On Social Media, Most People Don't Want to Be Heard Seven ways to encourage social media contributions. Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version The Missed Opportunity With Mobile Focusing entirely on the "out and about" consumer misses a significant opportunity. Jeremy Lockhorn  |  Trends  |  Full story  |  Print version Handling Spam Complaints: Suspect Messages Identify and address the issues causing people to report your e-mail as spam to improve your long-term relationship with those on your list. Part four in a four-part series. Jeanne Jennings  |  E-mail Marketing  |  Full story  |  Print version Finding Great Keywords With Google Analytics Your golden keywords are already performing for you. You just need to find them. Ron Jones  |  Search Marketing 101  |  Full story  |  Print version Where Marketing Starts in Automation Approaches Marketers who want to optimize their automation investments must consider the entire scope of the marketing department functionality in setting up and managing the solution. Stephanie Miller  |  Marketing Automation  |  Full story  |  Print version Online Advertising Goes Open Source A Q&A with Chris Davey, senior vice president and managing director of SapientNitro. Mike Baker  |  Networks & Exchanges  |  Full story  |  Print version Webcasts Upcoming Events White Papers "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media