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ClickZ Today: Trident's Juicy Oscar Buy

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ClickZ
March 3, 20101
Experts Today
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Today's Experts Columns
Trident's Juicy Oscar Buy
Trident Gum took center stage on Oscar night with a social media widget and site sponsorship on PerezHilton.com.
Tessa Wegert  |  Media Buying  |  Full story  |  Print version

The Confluence of Mobile, Location, Social, and Group
And the implications and impact on integrated marketing.
Augustine Fou  |  Integrated Marketing  |  Full story  |  Print version

Achieve 'Repeatable Relevance' in 4 Steps
The time you invest now to build repeatable relevance the right way will pay off with higher engagement for your future campaigns.
Matthew Hayes  |  E-mail Marketing Optimization  |  Full story  |  Print version

Defining Success
You cannot be successful in a project unless you have defined success. But who is allowed to declare success and who has the authority to pull the plug?
Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version

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Today's News Articles
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