ClickZ Today: It's the Algorithm, Stupid

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March 14, 20101 Experts Today Today's Experts Columns It's the Algorithm, Stupid The past success of digital advertising has demonstrated convincingly that it is not quantity, but quality that matters. Xuhui Shao  |  Networks & Exchanges  |  Full story  |  Print version JCPenney's SEO No-No - How You Can Avoid a Similar Fate It takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be detrimental in the long run. Julie Batten  |  Search Marketing 101  |  Full story  |  Print version Move Over Google Will new search company Blekko be the next Google? Only time will tell. Sean Carton  |  Trends  |  Full story  |  Print version Tuning Multiple-Page Conversion Flows The best multiple-page conversion flows are systematic, connected, and flexible. Here's a look at the numerous opportunities for enhancement from these characteristics. Tim Ash  |  Conversion & ROI  |  Full story  |  Print version Who Knew? E-mail Is Still Really Important Three reasons why you might want to reconsider the importance of e-mail. Jeanniey Mullen  |  E-mail Marketing  |  Full story  |  Print version RSS  |  App   Today's News Articles Bing Apologizes for #SupportJapan Tweet Critics say search engine's fundraiser crossed line. Anna Maria Virzi  |  Social Commerce  |  Full story  |  Print version Scvngr CEO Says Location Can Be '10X' Bigger Than Social At SXSWi, young geo-social exec packs a punch with marketing examples. Christopher Heine  |  Social Media  |  Full story  |  Print version SXSWi Video: Mint.com Talks Apps Product designer Aaron Forth describes how apps can be successful in an increasingly crowded mobile market. Christopher Heine  |  Trends  |  Full story  |  Print version SXSWi Video: JWT's David Eastman CEO of legendary agency takes in the scene in Austin, Texas. Christopher Heine  |  Trends  |  Full story  |  Print version Denny's Hires Comics for 'Always Open' Videos Series centers on diner talk between David Koechner and comedians like Jason Bateman. Ken Liebeskind  |  Video  |  Full story  |  Print version Google Tests Displays Ads in Gmail: Will CTRs Suffer? Marketers react to image-based promotions on the right-hand side of opened e-mail messages. Christopher Heine  |  E-mail Marketing  |  Full story  |  Print version Yesterday's Experts Columns The Mobile Magic Wand A look at the portable game system, the portable video player, and the new remote control, and how they will impact mobile marketing. Jason Dempsey  |  Mobile Marketing  |  Full story  |  Print version New Uses for Online Communities How Reddit is turning communities into creation engines. Gary Stein  |  What's the Buzz?  |  Full story  |  Print version Beware the Shiny Object It's important to add new tricks to your repertoire, but not at the expense of overall client performance. Andrew Goodman  |  Paid Search  |  Full story  |  Print version 12 Insider Techniques to Increase White Paper Leads If your website doesn't treat your white paper as containing valuable information, your visitors won't either. Bryan Eisenberg  |  ROI Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers HOW TO AVOID A SOCIAL MEDIA MELTDOWN: What Today's Marketers Must Know Wednesday, March 30, 2011 1:00pm EST / 10:00am PST SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media