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B2-Believe: Targeting Decision Makers Using #LinkedIn

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SearchEngineWatch.com
SearchDay March 1, 2011
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Today's Top Stories
SEW Expert - Lauren Litwinka B2-Believe: Targeting Decision Makers Using #LinkedIn
How to leverage LinkedIn's PPC platform to identify the B2B target audience of your dreams, and qualify that audience by way of LinkedIn organic search. Added bonus: serious Facebook targeting goodies.
Lauren Litwinka  |  Full story  |  Print version

SEW Expert - Garrett French Resource Page Cocitation Analysis for Authority Link Builders (and Other Content Marketers)
By using this six-step process, link builders can determine what's in demand and the quality and characteristics of the most link-worthy content for their vertical.
Garrett French  |  Full story  |  Print version

RSS
More from SEW's Team of Experts
SEW Expert - Adaline Lau Navigating Search in China
With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape.
Adaline Lau  |  Full story  |  Print version

SEW Expert - Ray The Canonical Tag Can Save You from the Duplicate Content Monster
How the very useful rel="canonical" tag solves many common SEO problems that exist around duplicate content issues.
Ray "Catfish" Comstock  |  Full story  |  Print version

Run, Don't Walk, to SES New York 2011
Google's Eric Schmidt says mobile is growing faster than predicted. There were more updates than you can shake a stick at during the Facebook February Frenzy. And to top things off, Google is shaking up the SERPs with their latest algorithm update. So, take my advice: Run, don't ...
Greg Jarboe  |  Full story  |  Mar 1, 2011

Is Google Reaching Out To Sites With Analytics To Replace AdSense Losses?
So I got an email from Google today asking me to sign my sites up for AdSense, the interesting thing is it came from AdSense but was addressed to me as a Google Analytics user. Guess the algorithm change to remove content farms has left Google's income stream from AdSense falling ...
Frank Watson  |  Full story  |  Mar 1, 2011

Google Cloud Connect Extends Itself Directly Into MS Office
Do you like the coolness of simultaneous document editing Google offers, but really need all the features in Microsoft Office? Now you can have both. The Google Docs team recently announced Google Cloud Connect feature that allows you to share and collaboratively edit an Office document with others while still ...
Thom Craver  |  Full story  |  Mar 1, 2011

Mobile Growing Faster Than Predicted, says Google's Schmidt
Google's strategic 2011 initiatives are "all about mobile," wrote Eric Schmidt last month, prior to announcing plans to step down as CEO. In a keynote yesterday at the Interactive Advertising Bureau's annual leadership meeting, Schmidt said mobile is taking off faster than predicted, ClickZ reported. ...
Danny Goodwin  |  Full story  |  Mar 1, 2011

Facebook February Frenzy: Page & Profile Update Summary
With so many Facebook updates in one month, what would be better than having one all-inclusive post summarizing the updates you need to know about? Profile Related Updates 1. Tainted news feeds - Facebook decided to implement filtered news feeds for everybody. Status updates ...
Brent Rangenhttp://www.cloudbursttechnology  |  Full story  |  Feb 28, 2011

Who is Behind the Successful PR Campaign Poking Holes in Google's Search Quality?
It appears someone has launched a successful PR campaign poking holes in Google's search quality. Why do I think someone has launched a PR campaign? As Auric Goldfinger tells James Bond in the movide Goldfinger (1964), "They have a saying in Chicago: Once is happenstance. Twice is coincidence. The third ...
Greg Jarboe  |  Full story  |  Feb 28, 2011

Google Doodle Toasts Chinese Poet Li Bai
Famous Tang Dynasty romantic poet Li Bai, born on Feb. 28, 701, is the subject of a Doodle on Google Hong Kong today: Bai, also known as Li Po, was well-known for his drinking -- as well as celebrating that topic in his ...
Danny Goodwin  |  Full story  |  Feb 28, 2011

Recent Forum Posts
Google want to stop crawl my websit
how to stop google to crawl the website. But bing want to crawl it... how to do this.. if i use robot.txt no search engine will come to crawl. i need bing alone to crawl my website
Join the discussion  |  Mar 1, 2011

redirects on homepage issues
hi there, my website has a daily deal added to it via a shop software package. (bit like the Groupon business) To help with the tracking, it was deciced that instead of changing the homepage deal and it referring back to GA on date ranges that we redirected away from the ...
Join the discussion  |  Feb 28, 2011

OK to host a .org.nz website in the US?
Hi, Does anyone know if Google just uses the country part of the domain (site.co.nz for example) to decide if that site is in a particular country or does it use the IP address of the website hosting? The reason why is I'm tempted to use a US hosting company (because they're ...
Join the discussion  |  Feb 26, 2011

CMS made simple needs YOUR help
I have been wanting to re brand and re develop our website for a while, but when it's your own company you get too picky with things. Alinga is a Gold Coast Web design agency and we wanted to showcase who we are and the work we do in a fresh ...
Join the discussion  |  Feb 26, 2011

Search News Around The Web
Google surprises GDC attendees with free notebooks - CNET News
Gmail back soon for everyone - Gmail Blog
Get in touch faster with new Gmail Contacts for Google Apps - Google Enterprise Blog
Optical Character Recognition (OCR) in 34 languages - Google Docs Blog
The Honeycomb statue arrives at Google's Android HQ - The Next Web
Bing Twitter Account Goes Oscar-crazy - PCWorld
Yahoo's Acquisition Tab In 2010: $159 Million - paidContent
Yahoo's (and Associated Content Founder) Luke Beatty Talks About Google's Content Farm Putsch - All Things Digital
Search Engine Optimization
Keyword Research: Beyond the Google AdWords Keyword Tool - Search Engine People
How a Search Engine Might Rank Videos Based Upon Video Content - SEO by the Sea
Is changing the language of page titles based on the user's IP considered cloaking? - GoogleWebmasterHelp YouTube Channel
Search Advertising
Ad Preview and Diagnosis: Together at Last - Inside AdWords
Google Expects Ad Market to Bloom - The Wall Street Journal
Social Media Marketing
Facebook Like Button Takes Over Share Button Functionality - Mashable
Facebook plans to resume address, phone sharing - CNET News
Lawmakers Take Softer Tone With Facebook - ClickZ
6 Secrets of Social Media Success - ClickZ
Link Building
What Happens When You Build 10,000 Dodgy Links to a New Domain in 24 Hours? - SEOptimise
Local & Mobile Search
Google Street View now goes places cars can't - San Jose Mercury News
Pedaling to new places with Street View - Google LatLong
Google's New In-App Payments Product Set For Launch In May 2011 - TechCrunch
International Search
Google Investing in Latin America as Region's Sales Jump 80% - Bloomberg Businessweek
Baidu, Taobao Named 'Notorious Markets' for Piracy by U.S. - Bloomberg Businessweek
From Russia with Love: SEO for Russian Market - Search Engine Journal
Video Marketing
Does The Recent YouTube Case Indicate A Need For New Criminal Law? - ReelSEO
How to Add Video to LinkedIn's New Company Profile Feature - ReelSEO
SES Conference & Expo
Make the Most Out of Marketing Conferences: SES London 2011 Wrap-Up - TopRank Online Marketing Blog
SES London! - Efficient Frontier
Webcasts Upcoming Events White Papers
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
SES Toronto SES Toronto
June 13-15, 2011
SES San Francisco SES San Francisco
August 15-19, 2011
SES Chicago SES Chicago
November 14-18, 2011
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