6 Ad Units Win IAB Challenge; Stern, Bourdain Tweet to Drive Ratings

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March 1, 2010 News Today's News Articles 6 Ad Units Win IAB's Rising Stars Competition Will these new units encourage advertising that's more creative, engaging, and friendly to brands and consumers alike? Anna Maria Virzi  |  Display  |  Full story  |  Print version Media Bad Boys Stern and Bourdain Propel Live Tweeting Cult rebel chef, author, and food-obsessed traveler Anthony Bourdain has promised to tweet live during tonight's broadcast of his Travel Channel show. Kate Kaye  |  Social Media  |  Full story  |  Print version Lawmakers Take Softer Tone With Facebook Facebook responded to a privacy inquiry from the co-chairs of the U.S. House Privacy Caucus. Kate Kaye  |  Social Media  |  Full story  |  Print version AT&T To Deliver Geo-Fenced Offers for Big Brands Telecom giant's deal with Placecast facilitates location-based pitches for K-Mart, JetBlue, Del Monte, Kohl's, and HP. Christopher Heine  |  Mobile Marketing  |  Full story  |  Print version QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Jack Marshall  |  Networks & Exchanges  |  Full story  |  Print version Microsoft Exec Prods Ad Industry Over Consumer Privacy Rik van der Kooi says giving consumers control over data collected about online activities could be a smart business move. Anna Maria Virzi  |  Display Advertising  |  Full story  |  Print version RSS  |  App   Today's Experts Columns SEO: Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat Customer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, and some that are not. Cathy Halligan  |  Social Commerce  |  Full story  |  Print version 6 Secrets of Social Media Success The best-selling book, "The Secret," provides inspiration for social media strategies. Lisa Buyer  |  Conference Call  |  Full story  |  Print version There Are No Standard Answers for Unique Situations Instead of looking to hit some standard or benchmark, we need to optimize towards hitting a viable ROI goal. Harry Gold  |  Media Planning  |  Full story  |  Print version Measuring a Service Strategy Organizations looking to digital channels to make customer service more cost effective need a holistic measurement framework. Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version The Super Bowl of Demographics The 2010 U.S. Census proves that there are new dynamics going on that will have a huge impact in the way we do marketing to Latinos. Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version Webcasts Upcoming Events White Papers 10 Ways Search Retargeting Will Transform Your Business In 2011 Thursday, March 3, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media