ClickZ Today: Tough Love Comes to E-mail and Social Marketing

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February 4, 20101 Experts Today Today's Experts Columns Tough Love Comes to E-mail and Social Marketing Can marketers act more human? Or is that missing from their DNA? Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version Choosing the Right Mobile Platforms [Video] Android? iPhone? BlackBerry? Or Windows7? If you are developing a mobile website, here are some points to consider. Tim McLaughlin  |  Mobile Marketing  |  Full story  |  Print version Semantic Targeting for Ad Ops Semantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source. Rob Beeler  |  Ad Ops  |  Full story  |  Print version From Redesign to Launch: Tips and Tricks Five things that should be on your checklist when redesigning your site, such as split testing, customer participation, and design vs. implementation. Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version Google's Session-Based Broad Match Clicks: Boon or Bane? Are broad clicks an opportunity to broaden the reach of your search campaign, or would you rather there be an option to opt out of them? Kevin Lee  |  Paid Search  |  Full story  |  Print version RSS  |  App   Advertisement LinkedIn improves its pay-per-click ad targeting The self-service text advertising offering, LinkedIn Ads, has emerged from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals. Read more in this ClickZ article Today's News Articles Audi Revs Up Twitter, Facebook, and YouTube for Super Bowl Supports in-game spot with a bevy of social media tie-ins. Christopher Heine  |  Social Media  |  Full story  |  Print version Yesterday's Experts Columns Spy Games - Search Engine Wars Go Public But what is the impact on advertisers? Chris Copeland  |  Instant Insights  |  Full story  |  Print version SEO + SEM + SMO = ROI Getting back to the basics with some well-worn acronyms to remind us what they are, why they're important, and how to do each correctly. Augustine Fou  |  Integrated Marketing  |  Full story  |  Print version Priority Inbox and Overcrowding – How Can Your E-mail Stand Out? Four strategies to ensure your e-mail doesn't get lost with the rest of the marketing messages your customers receive every day. Matthew Hayes  |  E-mail Marketing Optimization  |  Full story  |  Print version The Essence of an Effective Brand Campaign In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers. Tessa Wegert  |  Media Buying  |  Full story  |  Print version Managing Large Testing Teams Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version Webcasts Upcoming Events White Papers BREAKING NEWS: WashingtonPost.com Boosts Online Subscriptions by Integrating Digital Media February 24, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media