SEM: Links - Know What You're Buying

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February 22, 2011 Experts SEM E-mail   |   Share:    Links - Know What You're Buying Sage Lewis  |  Contact Sage  |  Comment  |  Print version You must be a savvy shopper when you work with a search engine optimization company. You have to know what you are getting for your money. If you don't keep up on the work your SEO is doing for you, you easily could end up in a bad position. This is exactly what happened to JCPenney.com. The company hired a search engine optimizer who, as it turned out, has been buying links for JCPenney from less than reputable places. Many links were on unrelated sites and sites that had no other purpose than to sell links. As a result, many of the great rankings JCPenney had were manually removed by Google. All of this was uncovered in an article published in The New York Times, "The Dirty Little Secrets of Search." Keeping up on the links your SEO is getting for you isn't terribly difficult, if you know where to look. Check out Yahoo Site Explorer to view links. Open Site Explorer is also a good tool. And finally, Google Webmaster Tools is a great place to get a detailed overview of the links pointing to your site. A little bit of awareness here will go a long way in making sure you are staying above the board with the search engines. Learn what happened to JCPenney.com in the video here. RSS  |  App   Recent Columns by Sage Lewis A Systematic Approach to SEO [Video] An interview with John Straw from Linkdex gives a look into its SEO management tools.   February 8, 2011 Blekko - How You Can Use It for Marketing Your Site [Video] An overview of the new search engine, Blekko, and whether or not it can give Google a run for its money.  January 25, 2011 Key Phrase Research - The Heart of It All [Video] An overview of Google's keyword tool for search marketing   January 11, 2011 Today's Experts Columns How to Integrate Customer Service Into Social Media Marketing Twelve ways social media extends customer service. Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version How Keyword Research and Competitive Search Fuels Display Campaigns Four keyword research tools a PPC specialist would use and other keyword tips. Hollis Thomases  |  Media Planning  |  Full story  |  Print version Turning Subscriber Acquisition Over to the Subscriber There is a change happening in the way consumers interact with friends, family, and brands online; and it's having a profound impact on how businesses acquire customers. Ryan Deutsch  |  Advanced E-mail Marketing  |  Full story  |  Print version What Does Fox News Want From Latinos? Same thing that every mainstream media company wants. But what special challenges do they all face? Giovanni Rodriguez  |  Marketing to Latinos  |  Full story  |  Print version In a Time of Automated Platforms, Providing Differentiated Value The key element that's missing from automated platforms may simply be the human element. Dave Jacobs  |  Networks & Exchanges  |  Full story  |  Print version Links - Know What You're Buying [Video] Take a lesson from JCPenney and make sure you are keeping up on the work your SEO is doing for you. Sage Lewis  |  SEM  |  Full story  |  Print version Yesterday's Experts Columns Webcasts Upcoming Events White Papers Increase ROI and Reassure Your Customers with Integrated Mobile, Web, and App Privacy Tuesday, February 22, 2011 1:00pm EST / 10:00am PST BREAKING NEWS: WashingtonPost.com Boosts Online Subscriptions by Integrating Digital Media February 24, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media