Facebook Kills Tabs; Sponsored Stories Gallery; Discovery's 25M 'Likes'

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February 18, 2011 Facebook    Facebook Articles Facebook 'Sponsored Stories' Ads Take Hold [Gallery] Levi's, 1-800-Flowers.com, and Amnesty International are early brand purchasers. Christopher Heine  |  Social Media  |  Full story  |  Print version Facebook's Makeover Kills Tabs, But Sales Should Live On Shopping app developer says most transactions start in the newsfeed, not the tabs. Christopher Heine  |  Social Media  |  Full story  |  Print version Discovery Corrals 25M on Facebook Without 'Like-Gating' Cable giant has increased Facebook audience by 500 percent while focusing on content and engagement. Christopher Heine  |  Entertainment  |  Full story  |  Print version Indie Film 'Likes' Facebook Ads, Achieves 2% CTR A close look at how "Certifiably Jonathan" ads have been targeted on the social site. Christopher Heine  |  Social Media  |  Full story  |  Print version Facebook Hires Republican Party Insider Katie Harbath has been hired to beef up Facebook's Washington, D.C.-based political outreach team. Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version Carolyn Everson Leaves Microsoft for Facebook Ad sales hire could be a coup for Facebook as it looks to heighten big brand relationships. Christopher Heine  |  Social Media  |  Full story  |  Print version Taco Bell Beefs Up Facebook 'Likes' - With Leftovers Effort brought in an estimated 250K new "likes," but may have left 4M free tacos on the table. Christopher Heine  |  Social Media  |  Full story  |  Print version Facebook Places Pleases SMBs, Groupon Doesn't Study says most local merchants that have tested group-buying platforms do not plan to repeat. Christopher Heine  |  Social Commerce  |  Full story  |  Print version American Express Offers Five Free iTunes on Facebook Campaign involves Facebook.com ads, Promoted Tweets, and banners on music sites. Christopher Heine  |  Social Media  |  Full story  |  Print version RSS  |  App   Today's News Articles Exclusive Data: Groupon Unscathed By Super Bowl Fallout New Hitwise stats show the group-buying brand is on the rebound after a tough January against LivingSocial. Christopher Heine  |  Social Commerce  |  Full story  |  Print version Today's Experts Columns Do-Not-Track Deserves to Be Derailed Lawmakers should not overlook a greater peril to online consumers: cyber crime. Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version Paid Links Revisited: JCPenney - A Disaster or Success? Should you decide to buy links, do so with an understanding of the risks. Kevin Lee  |  Paid Search  |  Full story  |  Print version Your Investment in Measurement Marketers should spend 20 percent of their marketing budgets on optimization and testing instead of fun Super Bowl ads. Here's why. Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version The New, New Agency Model Is your digital agency configured for success? Or are you better prepared to work at a car wash? Chris O'Hara  |  Instant Insights  |  Full story  |  Print version Next up for RTB: Allaying Publisher Concerns Real-time bidding is now a commonly accepted monetization channel, but it also poses a whole new set of yield, brand, quality, and channel challenges. Brian O'Kelley  |  Networks & Exchanges  |  Full story  |  Print version Mobile Photo Sharing, Should Brands Care? While a check-in will help you learn more about the consumer and generate interest from their social graph, incorporating an image will produce long-lasting connections. Alex Matjanec  |  Mobile Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers Increase ROI and Reassure Your Customers with Integrated Mobile, Web, and App Privacy Tuesday, February 22, 2011 1:00pm EST / 10:00am PST BREAKING NEWS: WashingtonPost.com Boosts Online Subscriptions by Integrating Digital Media February 24, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media