Mapping Search Strategy to the Buy Cycle

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SearchDay February 23, 2011 Today's Top Stories Mapping Search Strategy to the Buy Cycle A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be incorporated. John Lynch  |  Full story  |  Print version Twitter Promoted Tweets & Accounts: A Preview An overview of what you can expect once Twitter's self-serve ad platform becomes available. Marc Poirier  |  Full story  |  Print version RSS More from SEW's Team of Experts Search + Social: A Growing Relationship Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business. Erez Barak  |  Full story  |  Print version Search + Social: A Growing Relationship Warning! These are some of the more undesirable link partners you'll come across on the web -- sites you definitely don't want to take home to mom. Jennifer Van Iderstyne  |  Full story  |  Print version Doodle 4 Google Contest a Tool to Collect Kids Social Security Numbers? Why would Google need the date of birth, city of birth, and last four digits of children's social security numbers for what is supposed to be an innocent art project? Was it to try to get parents to unknowingly hand over the full social security numbers of their own children, ... Danny Goodwin  |  Full story  |  Feb 23, 2011 Government Controlled Search Engine Panguso Launches in China Panguso, a new search engine from state-owned Xinhua News Agency and China Mobile, launched yesterday in China. The new search engine is touted by Xinhua as an "accurate search service for news, websites, images, videos and audio data," although it will be strictly censored by the Chinese government. ... Danny Goodwin  |  Full story  |  Feb 23, 2011 35% of Viewers Watch Skippable YouTube TrueView Ads [Report] Some early results are in on YouTube TrueView video ads, the cost-per-view skippable ad model launched back in December. In a beta test conducted by one of the first TrueView advertisers -- sports camera-maker GoPro -- 35 percent of viewers who were served GoPro ads watched them in their entirety, ... Danny Goodwin  |  Full story  |  Feb 23, 2011 Google Defines Mobile Sites & Offers Advice on Being Mobile Friendly With the explosion of mobile users and projected growth showing staggering numbers, it's a great time for Google to clear the air on mobile sites. A new post published on Google's Webmaster Central Blog clarifies several common mobile site issues and focuses on Google-bot mobile interacting with a users site. ... Brent Rangenhttp://www.cloudbursttechnology  |  Full story  |  Feb 23, 2011 Google Simplifying Chrome UI, Hiding URL Bar Google chrome is getting a new look. In an e-mail sent to the Chromium-dev mailing list, Jeff Chang, Google Chrome Product Manager, hinted at four new designs being considered for the browser, including removing the address bar from the product. Wait.. what? How will we enter addresses in the browser? ... Thom Craver  |  Full story  |  Feb 23, 2011 SES London 2011 - Day 1 Coverage #SESUK Here's a roundup of today's live blogging and coverage of SES London 2011. If I missed your site's coverage, please make sure to leave a note in the comments. London SES Keynote - Jeffrey Hayzlett - Celebrity CMO - State of Search SES London ... Danny Goodwin  |  Full story  |  Feb 23, 2011 German Town Tells Google Maps: Give Us Back Our Harbor Google Maps has angered officials and residents of Emden, Germany, by placing their port in the Netherlands. Emden's City Council has been trying for more than a year to get back its harbor, most of which Google Maps places under Dutch sovereignty, newspaper Süddeutsche Zeitung reported yesterday. ... Danny Goodwin  |  Full story  |  Feb 23, 2011 Google Antitrust Deal in Works? Schmidt Meets With Key EU Regulator Outgoing CEO Eric Schmidt met with Joaquin Almunia, vice president of the European Commission, during the World Economic Forum in Switzerland to discuss the ongoing EU antitrust investigation. During the meeting, Schmidt asked Almunia to quickly complete the inquiry, which consists of sending out questionnaires to companies (and were due ... Danny Goodwin  |  Full story  |  Feb 22, 2011 Recent Forum Posts How to invite for Link exchange? I know that Link exchange is the best practice in SEO. But, how can I invite or what I have to do for link exchange? Is there any format to invite others? Join the discussion  |  Feb 22, 2011 Ask.com search engine is famous? I have not used this ask.com for search the keyword position. In which country this ask.com is using commonly Join the discussion  |  Feb 21, 2011 Google Sniper 2 Has anyone used the Google Sniper 2 training course? Any good? Have you got any results? Join the discussion  |  Feb 19, 2011 Search Engine Confuison with indexing Search Engine Confuison with indexing and this is not related to any seo services so please dont give answers like u have seo services and asking like that Guys one more Confusion with Google indexing supoose a site have 16 pages 14 pages are indexed by gogole but using webmaster tool ... Join the discussion  |  Feb 17, 2011 Search News Around The Web Google Calendar Users Suffering Missing Data - The Next Web The Data Viz Challenge: can you make tax data exciting? - Official Google Blog 83rd Annual Academy Awards "Projections" from Yahoo! Search Data - Yahoo Search Blog Search Engine Optimization Headsmacking Tip #17: Use Your Bio as an SEO Advantage - SEOmoz Google Spamming the SERPS, Again. - Explicitly Me Demand Media's Rosenblatt Defends His Company's Content - paidContent Should You Host Images On Your Domain or Flickr For Best Traffic Potential? - Search Engine Roundtable Search Advertising Waiting too long for Image Ad Approval on AdWords? - Certified Knowledge Two new optimizations guides: One Click Optimizer and Optimization Lab - Inside AdSense Analytics & ROI Looking at Revenue Across Adwords & Analytics - PPC Hero New Features For iOS/iPhone SDK - Google Analytics Blog Social Media Marketing Facebook Cracks comScore's Top 10 For 'AdFocus' - ClickZ Facebook's Getting Personnel, Poaches Google Again - ClickZ 7 Awesome Facebook Search Engines - All Facebook How to Integrate Customer Service Into Social Media Marketing - ClickZ 10 Research Tools for Social Media Strategies - ClickZ Opportunity Clicks: Social Media and Converting Clicks into Action - Brian Solis Link Building Why Internal Links are More Important than Backlinks - SEO Design Solutions Local & Mobile Search Google Bug Prevents Some Businesses From Verifying Businesses On Google Maps - Search Engine Roundtable Embracing the Local Movement - ClickZ Google Nexus One, Nexus S Get Gingerbread Bump - Google Watch Facebook Grows Mobile Footprint, But Still No Ads - ClickZ Yahoo Brings #1 Finance site to the iPad! - Yodel Anecdotal International Search Google Launches Person Finder for Christchurch - Wall Street Journal Germany's Focus On Google One Pass: 'It's Just A Small Test' - paidContent Internet tool shows French web surfers 'Jewish-curious' - AFP Some in Israel warn against Google Street View - Los Angeles Times Google Hits Swiss Slopes as Street View Faces Legal Challenge - Bloomberg Ooyala And Yahoo Collaborate On Capturing Japan's Online Video Market - paidContent Google's YouTube Says It's in Talks to Show Live Games From NBA, NHL - Bloomberg Social Media Is Free, Social Media Marketing Is Not - ClickZ.asia Google Recording 50% Annual Growth in African Search Requests - Bloomberg Google Maps Mashup Documents Libyan Protests - Wired Hundreds back Facebook call for Saudi protest - Reuters Video Marketing YouTube Legal Issues: The Criminal Case of Evan Emory Part 2 - ReelSEO Webcasts Upcoming Events White Papers BREAKING NEWS: WashingtonPost.com Boosts Online Subscriptions by Integrating Digital Media February 24, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. 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