ClickZ Today: TrueView - YouTube Pilots Video Pre-Roll Ads

Having trouble reading this email? View the online version.

February 15, 20101 Experts Today Today's Experts Columns TrueView - YouTube Pilots Video Pre-Roll Ads Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Harry Gold  |  Media Planning  |  Full story  |  Print version iPad – The Form Factor for Mobile Commerce How social plays a big role and how you can make your e-commerce tablet-friendly. Cathy Halligan  |  Social Commerce  |  Full story  |  Print version The Blurring Borders of Latinos and Sports Latino sports fans not only have a wider range of sports interests than most Americans, they are also almost 80 percent more likely to purchase from companies that sponsor sports teams. Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version Measuring Outcomes and Not Just Outputs Are you measuring just activity levels or real outcomes? A look at some differences between the two. Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version RSS  |  App   Advertisement A Must Read: 2011's Hottest Email Tips Stay up-to-date on the latest in email marketing and learn what you can expect to see from email marketers in 2011. From growing trends in opt-in methods to a continued focus on retention and re-engagement, this white paper is sure to keep you current on everything email marketing. Download the white paper today! Today's News Articles Discovery Corrals 25M on Facebook Without 'Like-Gating' Cable giant has increased Facebook audience by 500 percent while focusing on content and engagement. Christopher Heine  |  Entertainment  |  Full story  |  Print version Citysearch Location-Based App Includes Groupon Deals Online city guide brand launches app with mobile deals. Christopher Heine  |  Mobile Marketing  |  Full story  |  Print version Yesterday's Experts Columns Working Together in a Data-Driven Environment Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Xuhui Shao  |  Networks & Exchanges  |  Full story  |  Print version Price Testing: Are You Leaving Money on the Table? The basics of price testing and a framework for how to approach it. Tim Ash  |  Conversion & ROI  |  Full story  |  Print version Learned Helplessness in Marketing You must truly understand the characteristics of the media you're using to communicate with consumers. Sean Carton  |  Trends  |  Full story  |  Print version Tricks From Behind the Curtain Four secrets you might not know about e-mail. Jeanniey Mullen  |  E-mail Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers Increase ROI and Reassure Your Customers with Integrated Mobile, Web, and App Privacy Tuesday, February 22, 2011 1:00pm EST / 10:00am PST BREAKING NEWS: WashingtonPost.com Boosts Online Subscriptions by Integrating Digital Media February 24, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media