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Experts Weekly
Monday, Feb 14 Working Together in a Data-Driven Environment Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Xuhui Shao | Networks & Exchanges | Full story | Print version Price Testing: Are You Leaving Money on the Table? The basics of price testing and a framework for how to approach it. Tim Ash | Conversion & ROI | Full story | Print version Learned Helplessness in Marketing You must truly understand the characteristics of the media you're using to communicate with consumers. Sean Carton | Trends | Full story | Print version Tricks From Behind the Curtain Four secrets you might not know about e-mail. Jeanniey Mullen | E-mail Marketing | Full story | Print version RSS | App
Tuesday, Feb 15 TrueView - YouTube Pilots Video Pre-Roll Ads Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Harry Gold | Media Planning | Full story | Print version iPad – The Form Factor for Mobile Commerce How social plays a big role and how you can make your e-commerce tablet-friendly. Cathy Halligan | Social Commerce | Full story | Print version The Blurring Borders of Latinos and Sports Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Gustavo Razzetti | Marketing to Latinos | Full story | Print version Measuring Outcomes and Not Just Outputs Are you measuring just activity levels or real outcomes? A look at some differences between the two. Neil Mason | Analyzing Customer Data | Full story | Print version
Wednesday, Feb 16 The Geology of a Content Marketing Strategy What do blogs and volcanoes have in common? More than you might expect. Brian Massey | Strategies | Full story | Print version Digital China: 6 Key Sites Since many of the most popular global digital sites are blocked in China, other companies are stepping up to fill the void. Erik Qualman | Social Media | Full story | Print version Finding the Key to the Customer All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Amy Manus | Behavioral Marketing | Full story | Print version Fishbowls Aren't Always As Transparent As You Think... Just because I gave you my e-mail address, doesn't mean I wanted your newsletter. Dennis Dayman | E-mail Delivery | Full story | Print version
Thursday, Feb 17 What's the Big Deal About Agile? A movement, which sprang from software development practices, has found a foothold in digital marketing. First in a three-part series. Ghennipher Weeks | Integrated Marketing | Full story | Print version Displaying the Value of Contextual Ads Display ads can now be adapted to a site page's content in real time. How will consumers respond? Tessa Wegert | Media Buying | Full story | Print version Why Engagement Matters While consumers have gained control, that is not really what they're looking for in their brand relationships. They want to feel valued, efficiency, and trust. Derek Harding | E-mail Marketing Optimization | Full story | Print version Top 3 Ways to Use Product Attributes For personalization, browsing, and gift giving, product attribution creates a much better user experience. Jack Aaronson | ROI Marketing | Full story | Print version
Friday, Feb 18 Do-Not-Track Deserves to Be Derailed Lawmakers should not overlook a greater peril to online consumers: cyber crime. Anna Maria Virzi | What's the Buzz? | Full story | Print version Paid Links Revisited: JCPenney - A Disaster or Success? Should you decide to buy links, do so with an understanding of the risks. Kevin Lee | Paid Search | Full story | Print version Your Investment in Measurement Marketers should spend 20 percent of their marketing budgets on optimization and testing instead of fun Super Bowl ads. Here's why. Jim Sterne | Verifying Business Value | Full story | Print version The New, New Agency Model Is your digital agency configured for success? Or are you better prepared to work at a car wash? Chris O'Hara | Instant Insights | Full story | Print version Next up for RTB: Allaying Publisher Concerns Real-time bidding is now a commonly accepted monetization channel, but it also poses a whole new set of yield, brand, quality, and channel challenges. Brian O'Kelley | Networks & Exchanges | Full story | Print version Mobile Photo Sharing, Should Brands Care? While a check-in will help you learn more about the consumer and generate interest from their social graph, incorporating an image will produce long-lasting connections. Alex Matjanec | Mobile Marketing | Full story | Print version This week from ClickZ.asia SEO for Reputation Management – Because Everyone Likes to Gossip How Groupon Japan's sales dipped since the Osechi incident and what it could have done to manage its search results. Motoko Hunt | February 14, 2011 | Japan | Full story Digital Marketing Trends: What's Hype? What's Reality? The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes. Patrick Tam | February 15, 2011 | Mobile | Full story Building Sustainable Campaigns Through Platforms Nike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards your brand. Vincent Teo | February 15, 2011 | Media Planning & Buying | Full story Five Inconvenient Truths of 'Viral Video' Before you start producing a viral video, here are five points to consider. Rudi Leung | February 16, 2011 | Media Planning & Buying | Full story Facebook Places Launches in Hong Kong and Singapore Facebook Places, a feature that allows users to check in and share their locations with friends, is now available in Hong Kong and Singapore. Adaline Lau | February 16, 2011 | Asia | Full story 2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Seriously Dangdang and NetGear CEOs made headlines that went viral in cyberspace recently. Consider these guidelines before a social media crisis erupts. Michael Zung | February 17, 2011 | Social Media | Full story Blending SMS and Database Marketing for Greater Success Darren Yan | February 18, 2011 | Mobile | Full story
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