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Why SEOs Shouldn't Fixate on Keyword Rankings

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SearchEngineWatch.com
SearchDay February 18, 2011
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Today's Top Stories
SEW Expert - Rob Chant Why SEOs Shouldn't Fixate on Keyword Rankings
Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts.
Rob Chant  |  Full story  |  Print version

SEW Expert - Joseph  Kerschbaum Automate Your AdWords Management with Automated Rules, Part 2
A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you can use at other levels of your account: ad group, keyword, and ad variation.
Joseph Kerschbaum  |  Full story  |  Print version

RSS
More from SEW's Team of Experts
SEW Expert - Lisa Buyer Social PR: 10 Ways to Do PR Better with Social Media
Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity.
Lisa Buyer  |  Full story  |  Print version

SEW Expert - Steve Beatty Ways to Improve Brand Awareness by Building Links
These strategies make use your internal assets to simultaneously build links and brand awareness, improve your company's SEO visibility, and help you achieve your goals.
Steve Beatty  |  Full story  |  Print version

12 Bloggers Already Blogging About SES London 2011
Normally, events like SES London 2011 generate a great deal of buzz during the conference. But a dozen bloggers are already blogging about the leading search and social marketing event, which doesn't get underway until next week. Jonathan Allen of Search ...
Greg Jarboe  |  Full story  |  Feb 18, 2011

Google Integrates Social Into Search Results
Starting today, you will be seeing what Google calls "social search results" interspersed throughout the traditional Google search results, based on Google's idea of relevance. If you are connected to people on Blogger, Twitter, flickr and similar publicly available sites, Google will be letting you know who shared or published ...
Thom Craver  |  Full story  |  Feb 18, 2011

Do You Know Pop Culture? Ashton Kutcher Is Hiring VP To Cover Events
So does traveling to various pop culture events around the world sound like fun? Is working with an actual pop icon one of your dreams? Well Popchips and Ashton Kutcher are hiring a VP of Pop Culture "to report on-location from the hottest pop culture events, helping discover what's popping, ...
Frank Watson  |  Full story  |  Feb 18, 2011

Google AdWords Opens Automated Rules For Ads To All Users
Late last year, Google launched a beta test of "Automated Rules" for Adwords - "that lets you save time by scheduling automatic changes to your account based on criteria that you specify," the Adwords Blog announced "If you regularly log in to your account to pause or enable ads, adjust your ...
Frank Watson  |  Full story  |  Feb 18, 2011

Bing Allowing Trademarked Terms In PPC Now Google Did Legal Heavy Work?
Bing and Yahoo will allow advertisers to use trademarked terms in their PPC keywords starting next month, according to paidContent, suggesting they allowed Google to fight the legal battles before adding the option to their service. Previously Yahoo and Microsoft were stricter about the use of trademarked terms. Companies could get ...
Frank Watson  |  Full story  |  Feb 18, 2011

Guillermo González Camarena Inventor Of Color TV Gets Google Doodle
Guillermo González Camarena invented the color TV and he was born in Mexico February 17, 1917 and Google Mexico has a Doodle to honor his work. Color TV was a major social change worldwide - so it gives cause to wonder why it was just a change to the Mexico ...
Frank Watson  |  Full story  |  Feb 18, 2011

New Bing Toolbar Adds Facebook Connection, Limited To IE Browsers
Google may have had an edge in the search engine toolbar application, but the launch of Bing's new toolbar with its Facebook connection may be offering Google some serious competition, though limiting access to the Internet Explorer browser may hurt its adoption. "Now, as you live more and more in the ...
Frank Watson  |  Full story  |  Feb 18, 2011

Recent Forum Posts
Search Engine Confuison with indexing
Search Engine Confuison with indexing and this is not related to any seo services so please dont give answers like u have seo services and asking like that Guys one more Confusion with Google indexing supoose a site have 16 pages 14 pages are indexed by gogole but using webmaster tool ...
Join the discussion  |  Feb 17, 2011

How many links should be submit in a day
Is this true Regarding Google? one of my client basically from US saying that you should submit websites not more 30 links in a day means -- if some one doing dir submission then do only 30 if doing Socila bookmarking do 30 blog commenting only 30 bla-bla which comes under Off page Seo he is ...
Join the discussion  |  Feb 17, 2011

broad match
Hello do you know if Bing broad match is as broad as adwords broad match?
Join the discussion  |  Feb 16, 2011

doing SEO from distant locations..
Is this (easily) doable for an SEO: Earning the income of an industrialized/high cost of living country, but living in a low cost of living country (Thailand, certain places in south america,...)? or is accountability too big for most clients/companies/agencies? (actually, I'm mostly wondering if this is doable for half the year, as ...
Join the discussion  |  Feb 15, 2011

Search News Around The Web
Google Unveils Delicious Bookmark Importer - Mashable
Internet v. Courts: Googling for the perfect juror - Reuters
Google spent $1.8 billion to buy 48 companies last year - San Jose Mercury News
Google Lunar X Prize contest sets official roster - CNET News
Bing Battles Google by Re-Designing Search - Fast Company
Search Engine Optimization
Implementing In-House SEO: What You Need to Succeed - Bruce Clay
12 Questions to Ask When Performing SEO Keyword Research - KoMarketing
Search Advertising
Analyze Competition adds new markets and new features - Inside AdWords
Microsoft's AdCenter Continues to Flounder - Searching Beyond the Paid
Social Media Marketing
Facebook Adds 'Civil Union,' 'Domestic Partnership' To Relationship Status Options - Huffington Post
Facebook Splits Typeahead Search Results into Categories - Inside Facebook
Facebook Wins Search-Related Patent for Visual Tags - Inside Facebook
Taco Bell Beefs Up Facebook 'Likes' - With Leftovers - ClickZ
Link Building
Turn Stolen Copy Lemons Into Link Lemonade - Link Spiel
More Link Spam Examples in Google - BusinessOnline SEO Blog
Local & Mobile Search
Optimising Your Google Places - Search Engine People
When Google Review Clippings Go Horribly Wrong - Small Business Search Marketing
Explore our U.S. Presidents on a map - Google LatLong
Google will launch iTunes music store competitor with upgrade to Android - The Guardian
International Search
Google to buy Dublin's tallest office building - Inside Ireland
Video Marketing
Google And Facebook Continue To Lead Referral Traffic For Videos On Media Sites - TechCrunch
The Latest YouTube Legal Issue Seems Horribly Overblown - ReelSEO
SES Conference & Expo
Our SES London Speaking Schedule - Certified Knowledge
Webcasts Upcoming Events White Papers
SES London SES London
22-25 February 2011
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
SES Toronto SES Toronto
June 13-15, 2011
SES San Francisco SES San Francisco
August 15-19, 2011
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