Why SEOs Shouldn't Fixate on Keyword Rankings

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SearchDay February 18, 2011 Today's Top Stories Why SEOs Shouldn't Fixate on Keyword Rankings Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts. Rob Chant  |  Full story  |  Print version Automate Your AdWords Management with Automated Rules, Part 2 A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you can use at other levels of your account: ad group, keyword, and ad variation. Joseph Kerschbaum  |  Full story  |  Print version RSS More from SEW's Team of Experts Social PR: 10 Ways to Do PR Better with Social Media Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity. Lisa Buyer  |  Full story  |  Print version Ways to Improve Brand Awareness by Building Links These strategies make use your internal assets to simultaneously build links and brand awareness, improve your company's SEO visibility, and help you achieve your goals. Steve Beatty  |  Full story  |  Print version 12 Bloggers Already Blogging About SES London 2011 Normally, events like SES London 2011 generate a great deal of buzz during the conference. But a dozen bloggers are already blogging about the leading search and social marketing event, which doesn't get underway until next week. Jonathan Allen of Search ... Greg Jarboe  |  Full story  |  Feb 18, 2011 Google Integrates Social Into Search Results Starting today, you will be seeing what Google calls "social search results" interspersed throughout the traditional Google search results, based on Google's idea of relevance. If you are connected to people on Blogger, Twitter, flickr and similar publicly available sites, Google will be letting you know who shared or published ... Thom Craver  |  Full story  |  Feb 18, 2011 Do You Know Pop Culture? Ashton Kutcher Is Hiring VP To Cover Events So does traveling to various pop culture events around the world sound like fun? Is working with an actual pop icon one of your dreams? Well Popchips and Ashton Kutcher are hiring a VP of Pop Culture "to report on-location from the hottest pop culture events, helping discover what's popping, ... Frank Watson  |  Full story  |  Feb 18, 2011 Google AdWords Opens Automated Rules For Ads To All Users Late last year, Google launched a beta test of "Automated Rules" for Adwords - "that lets you save time by scheduling automatic changes to your account based on criteria that you specify," the Adwords Blog announced "If you regularly log in to your account to pause or enable ads, adjust your ... Frank Watson  |  Full story  |  Feb 18, 2011 Bing Allowing Trademarked Terms In PPC Now Google Did Legal Heavy Work? Bing and Yahoo will allow advertisers to use trademarked terms in their PPC keywords starting next month, according to paidContent, suggesting they allowed Google to fight the legal battles before adding the option to their service. Previously Yahoo and Microsoft were stricter about the use of trademarked terms. Companies could get ... Frank Watson  |  Full story  |  Feb 18, 2011 Guillermo González Camarena Inventor Of Color TV Gets Google Doodle Guillermo González Camarena invented the color TV and he was born in Mexico February 17, 1917 and Google Mexico has a Doodle to honor his work. Color TV was a major social change worldwide - so it gives cause to wonder why it was just a change to the Mexico ... Frank Watson  |  Full story  |  Feb 18, 2011 New Bing Toolbar Adds Facebook Connection, Limited To IE Browsers Google may have had an edge in the search engine toolbar application, but the launch of Bing's new toolbar with its Facebook connection may be offering Google some serious competition, though limiting access to the Internet Explorer browser may hurt its adoption. "Now, as you live more and more in the ... Frank Watson  |  Full story  |  Feb 18, 2011 Recent Forum Posts Search Engine Confuison with indexing Search Engine Confuison with indexing and this is not related to any seo services so please dont give answers like u have seo services and asking like that Guys one more Confusion with Google indexing supoose a site have 16 pages 14 pages are indexed by gogole but using webmaster tool ... Join the discussion  |  Feb 17, 2011 How many links should be submit in a day Is this true Regarding Google? one of my client basically from US saying that you should submit websites not more 30 links in a day means -- if some one doing dir submission then do only 30 if doing Socila bookmarking do 30 blog commenting only 30 bla-bla which comes under Off page Seo he is ... Join the discussion  |  Feb 17, 2011 broad match Hello do you know if Bing broad match is as broad as adwords broad match? Join the discussion  |  Feb 16, 2011 doing SEO from distant locations.. Is this (easily) doable for an SEO: Earning the income of an industrialized/high cost of living country, but living in a low cost of living country (Thailand, certain places in south america,...)? or is accountability too big for most clients/companies/agencies? (actually, I'm mostly wondering if this is doable for half the year, as ... Join the discussion  |  Feb 15, 2011 Search News Around The Web Google Unveils Delicious Bookmark Importer - Mashable Internet v. Courts: Googling for the perfect juror - Reuters Google spent $1.8 billion to buy 48 companies last year - San Jose Mercury News Google Lunar X Prize contest sets official roster - CNET News Bing Battles Google by Re-Designing Search - Fast Company Search Engine Optimization Implementing In-House SEO: What You Need to Succeed - Bruce Clay 12 Questions to Ask When Performing SEO Keyword Research - KoMarketing Search Advertising Analyze Competition adds new markets and new features - Inside AdWords Microsoft's AdCenter Continues to Flounder - Searching Beyond the Paid Social Media Marketing Facebook Adds 'Civil Union,' 'Domestic Partnership' To Relationship Status Options - Huffington Post Facebook Splits Typeahead Search Results into Categories - Inside Facebook Facebook Wins Search-Related Patent for Visual Tags - Inside Facebook Taco Bell Beefs Up Facebook 'Likes' - With Leftovers - ClickZ Link Building Turn Stolen Copy Lemons Into Link Lemonade - Link Spiel More Link Spam Examples in Google - BusinessOnline SEO Blog Local & Mobile Search Optimising Your Google Places - Search Engine People When Google Review Clippings Go Horribly Wrong - Small Business Search Marketing Explore our U.S. Presidents on a map - Google LatLong Google will launch iTunes music store competitor with upgrade to Android - The Guardian International Search Google to buy Dublin's tallest office building - Inside Ireland Video Marketing Google And Facebook Continue To Lead Referral Traffic For Videos On Media Sites - TechCrunch The Latest YouTube Legal Issue Seems Horribly Overblown - ReelSEO SES Conference & Expo Our SES London Speaking Schedule - Certified Knowledge Webcasts Upcoming Events White Papers Increase ROI and Reassure Your Customers with Integrated Mobile, Web, and App Privacy Tuesday, February 22, 2011 1:00pm EST / 10:00am PST BREAKING NEWS: WashingtonPost.com Boosts Online Subscriptions by Integrating Digital Media February 24, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. 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