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Overstock.com Lands in Google's Penalty Box Over Links-for-Discounts Deal

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SearchEngineWatch.com
SearchDay February 24, 2011
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Today's Top Stories
Overstock.com Lands in Google's Penalty Box Over Links-for-Discounts Deal
Overstock.com was enjoying some great rankings earlier this year. Unfortunately for Overstock, Webmaster World began examining why they were seeing such great rankings for numerous common terms, a review which led to yet another mainstream news organization "outing" a major retailer for linking practices. Last night, the Wall Street Journal ...
Danny Goodwin  |  Full story  |  Feb 24, 2011

SEW Expert - Nathan Linnell The Social Media ROI Conundrum
Don't be shortsighted -- look at these four essential components to see how social media can impact the long-term health of your brand. This is where you'll find the true value of social media.
Nathan Linnell  |  Full story  |  Print version

RSS
More from SEW's Team of Experts
SEW Expert - Jacob Morgan External, Hybrid, and Internal Communities: Why You Should Care
Exploring three social communities and some typical business problems that effective engagement can solve.
Jacob Morgan  |  Full story  |  Print version

SEW Expert - Mathieu Burgerhout Freelancers Will Take Over, Agencies are History
Freelancers are a growing trend in the online marketing world -- even big clients are going for the more personal approach. Drawn from three perspectives, here's why freelancers rule.
Mathieu Burgerhout  |  Full story  |  Print version

SEW Expert - John Lynch Mapping Search Strategy to the Buy Cycle
A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be incorporated.
John Lynch  |  Full story  |  Print version

Google Drops Facebook Contact Merging From Latest Android Version
Android smart phone owners have been waiting for the Gingerbread, the latest operating system upgrade. Android 2.3 is deploying now and gives users new interface features and better application and power management features. What it won't have is the ability to load contact information for Facebook friends. ...
Thom Craver  |  Full story  |  Feb 24, 2011

Majestic SEO Unveils Site Explorer
Backlinks make the web go 'round. Sites achieve top search engine rankings in large part due to the backlinks pointing to their site, also known as a "backlink profile." So, it makes sense there is a large demand for finding out who has the good links, where they found them, ...
Brent Rangenhttp://www.cloudbursttechnology  |  Full story  |  Feb 24, 2011

Baidu Executives Fly to U.S. For Meeting With Facebook
Last week, executives from the Chinese search engine Baidu flew to the United States to meet with Facebook in their Silicon Valley offices. While the trip was kept quiet, and Baidu representatives have yet to comment publicly, both Chinese and U.S. news services have confirmed the story. The speculation about ...
Thom Craver  |  Full story  |  Feb 24, 2011

Bing Adds Tiles to Search Results
Bing is rolling out a new "tiles" feature in its SERPs. Bing Director Stefan Weitz revealed the arrival of the new "visual indicator" in an interview with SEOmoz. Bing has not yet made an official announcement, but I'm seeing this in Bing's results. The tile is basically a small box ...
Danny Goodwin  |  Full story  |  Feb 24, 2011

SES London 2011 - Day 2 Coverage #SESUK
Here's a roundup of today's live blogging and coverage of SES London 2011. If I missed your site's coverage, please make sure to leave a note in the comments. SES London 2011 - PPC or SEO? What's the Best Marketing Tactic? - adCenter ...
Danny Goodwin  |  Full story  |  Feb 24, 2011

YouTube Negotiating to Stream Live NBA, NHL Games
Last September, Google's YouTube property started streaming live broadcasts. Since that time, they have begun showing numerous live events including IPL Cricket matches, conversations with the President of the United States and even a 24-hour Conan O'Brien marathon event. This morning, Bloomberg reported Google is in talks with the ...
Thom Craver  |  Full story  |  Feb 24, 2011

Google Calendar: Missing Data Fiasco Finally Resolved
Imagine logging into your calendar to check your agenda for the day. When you login you see absolutely nothing -- no events, no calendar entries, or notes. That's exactly what happened to numerous Google Calendar users today. Several reports were submitted earlier today about missing data in Google Calendar. Not ...
Brent Rangenhttp://www.cloudbursttechnology  |  Full story  |  Feb 24, 2011

Google Doodle Celebrates World Ski Championships
Visitors to Google Norway today saw a new Google Doodle that celebrates the start of the 2011 FIS Nordic World Ski Championships. The 50-nation skiing games kicked off this morning in Oslo, Norway and will continue through March 6. The championships come back ...
Thom Craver  |  Full story  |  Feb 23, 2011

Google Analytics Adds SDK for iOS
The Google Analytics blog has announced the availability of the Google Analytics SDK for iOS devices. The iOS SDK joins the Android SDK announced last year. What is an SDK? SDK stands for Software Development Kit, which is a set of software tools ...
Thom Craver  |  Full story  |  Feb 23, 2011

Russian Search Engine Yandex Plans $1 Billion IPO
Yandex, Russia's top search engine and contextual advertising company, plans to raise $1 billion with an initial public offering (IPO) on NASDAQ in either June or July of this year, according to numerous reports. Deutsche Bank and Morgan Stanley will manage Yandex's IPO. Yandex reported revenue of 12.5 billion rubles ($410 ...
Danny Goodwin  |  Full story  |  Feb 23, 2011

Recent Forum Posts
Tough to do seo?
Which website is very touch to do seo... For Me adult site is difficult to do seo. getting backlink is too difficult can you share for you which type of website is difficult to do seo..
Join the discussion  |  Feb 24, 2011

How to optimize adult website?
How to seo for this site *Link Removed*. this is an adult site. most of the website is not accepting this url. pls suggest me how to do off-page for this website. pls give any Adult site list for submission
Join the discussion  |  Feb 24, 2011

Google translator to rank on other languages
Hi, We would like to translate our own content in order to rank in other languages. Do you know any issues in creating another URL and translate our original content to other language using Google?s Translate Web Element?
Join the discussion  |  Feb 23, 2011

How to invite for Link exchange?
I know that Link exchange is the best practice in SEO. But, how can I invite or what I have to do for link exchange? Is there any format to invite others?
Join the discussion  |  Feb 22, 2011

Search News Around The Web
Google Tool to Move Microsoft Files to Web - The Wall Street Journal
Amping Up Chrome's Background Feature - Chromium Blog
Amazon Prime Members Get Instant Video Streaming - Google TV Blog
What happens after Yahoo acquires you - 37signals
Search Engine Optimization
Do Your Very Own Site Structure Audit - Distilled
Let's Talk about Keyword Density - Michael Gray
404 Page Error Handling - Shimon Sandler
I'm Ranking, So Where's My Traffic?! - SEOmoz
Does Google still recommend 100 links or fewer per page? - GoogleWebmasterHelp YouTube Channel
How a Search Engine Might Identify the Functions of Blocks in Web Pages to Improve Search Results - SEO by the Sea
Search Advertising
Google vs. Bing: Targeting Features Part 2 - PPC Hero
Agencies Nearly Triple Spending on Google's DSP - ClickZ
Show ads that are most likely to receive conversions more often - Inside AdWords
Analytics & ROI
The Power of Dashboards in Google Analytics - BlueGlass
Social Media Marketing
Facebook Announces More Ways to Publish to Users Who Click Like Buttons - Inside Facebook
UFC Fans 'Like' Live Fights on Facebook - ClickZ
How TheFacebook Used To Woo Advertisers Back In The Early Days - TechCrunch
Twitter starts hiring sales people in London - but remains coy about Euro HQ - TechCrunch Europe
Link Building
4 Kinds of Prospecting Phrases for Link Building Queries - Ontolo
10 Years of Link Building Advice - Wiep.net
Local & Mobile Search
Apple Halves Minimum iAd Spend to Speed Advertiser Uptake - ClickZ
SMB Search Marketing
Tips and tricks for Travel advertisers - Google Small Business Blog
International Search
Google Belgian Copyright Case Could Set Europe Policy - Bloomberg
Investing in news innovation in Europe - European Public Policy Blog
China's Hudong seeks anti-monopoly probe against Baidu - International Business Times
Video Marketing
YouTube Legal Issues: Evan Emory "Officially" Charged Today with Criminal Sexual Abuse - ReelSEO
93 Million views and counting for Super Bowl Ads on YouTube's Ad Blitz - AdWords Agency Blog
Webcasts Upcoming Events White Papers
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
SES Toronto SES Toronto
June 13-15, 2011
SES San Francisco SES San Francisco
August 15-19, 2011
SES Chicago SES Chicago
November 14-18, 2011
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