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PPC vs. SEO: Paid Search as Your Organic Competitor

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SearchEngineWatch.com
SearchDay February 15, 2011
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Today's Top Stories
SEW Expert - Alex Cohen PPC vs. SEO: Paid Search as Your Organic Competitor
The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings.
Alex Cohen  |  Full story  |  Print version

SEW Expert - Nichola Stott 9 Ways to Work with Your Client's PR Agency
It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method.
Nichola Stott  |  Full story  |  Print version

RSS
More from SEW's Team of Experts
SEW Expert - Gary-Adam Shannon Tapping Internet Resources for SEO and Beyond
An example of how you can use Internet resources to outsource the work you don't want to be doing when it comes to SEO or practically anything.
Gary-Adam Shannon  |  Full story  |  Print version

SEW Expert - Greg Jarboe How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs?
In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers.
Greg Jarboe  |  Full story  |  Print version

Google Outsourcing Spam Checking To You, Could Be Abused
Google announced today that they have added a new extension to their Chrome browser that allows you to block sites from their search results. And "the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal ...
Frank Watson  |  Full story  |  Feb 15, 2011

Valentine's Day 2011: Search Engines Feelin' the Love
Google's Robert Indiana Doodle wasn't the only special logo or Valentine's Day treat put out by the search engines. Bing, Yahoo, Ask, DuckDuckGo, and even Wolfram|Alpha are also feeling the love in their own ways today. In addition to their special doodle, Google ...
Danny Goodwin  |  Full story  |  Feb 15, 2011

Infographic: Answers.com Ask What Should You Get your Girlfriend for Valentine's Day?
Answers.com have created an infographic for their blog illustrating the current fad for Q&A sites. Below are some of the answers they found on the current industry leading Q&A sites: Answers.com, Ask.com, Facebook Questions, Yahoo Answers and, of course, "the love it or you hate it" site of the moment, ...
Jonathan Allen  |  Full story  |  Feb 15, 2011

Single On Valentine's Day? Maybe Your Gadget Is to Blame
Geeks like their toys. Apple has certainly sold the public on the cool factor of owning an iPhone or an iPad. But is geek really chic? According to a recent Retrevo Gadgetology study, not necessarily. Pop-punk band American Hi-Fi might proclaim geeks get ...
Thom Craverhttp://thom.cravers.us  |  Full story  |  Feb 14, 2011

Does Everyone Search Valentine Info On Day? Or Do They Use Other Terms?
Over the past week I have been looking at the various search suggestions being made as I type in Valentine - seems we may not use the holiday name itself when doing shopping or looking for places to take that special someone. Christmas and Thanksgiving are two that do get heavily ...
Frank Watson  |  Full story  |  Feb 14, 2011

Top Ten Things Not To Do On Valentine's Day
Okay you no doubt have had all sorts of suggestions on things to do for Valentine's Day - buy roses and chocolates and make dinner reservations, but there needs to be a list of things not to do - that can offer some advise to both people in a relationship ...
Frank Watson  |  Full story  |  Feb 14, 2011

Recent Forum Posts
Keyword software for New Zealand?
Hi, I normally use the keyword tool from Google, which is OK. But I wanted to get better one which show more info (competitor adwords, their keywords etc). I found what I think is a popular tool called Keyword Elite 2 (is it any good by the way?) but unfortunately, I've ...
Join the discussion  |  Feb 15, 2011

How to change wordpress url ?
I am doing seo for wordpress site how to change the url... Any plugin want to install or how to do pls explain.. So far i have not done seo for wordpress site
Join the discussion  |  Feb 14, 2011

What does White Hat SEO means?
What is White Hat SEO? How many things or techniques are included in it? Can anyone tell me how it proves better for getting search engine result? Guide me on this subject.
Join the discussion  |  Feb 14, 2011

What is this error when opening Blogspot ?
Error 101 (net::ERR_CONNECTION_RESET): Unknown error. when i am opening my blog spot blog shows above error
Join the discussion  |  Feb 12, 2011

Search News Around The Web
Lawsuit accuses Google of stealing trade secrets - Reuters
Google Chases Computer Criminals to Search-Engine Competitors - Bloomberg Businessweek
Study Asks, Can You Trust Google's Personalized Search Results? - Search Engine Land
Google Removing News Sites But Can't Say Why - Search Engine Roundtable
The machine age - New York Post
Can this man topple Google? - The Sydney Morning Herald
Default HTTPS Access for Picasa Web Albums - Google Operating System
Search Engine Optimization
The Next Generation of Ranking Signals - SEOmoz
Resolving Homepage Canonical Issues - Shimon Sandler
33 Ways to Measure Your Online Competition - SEO.com
When are penalties lifted? - YouTube
Search Advertising
Creating Killer Ads Using Bing Dynamic Text - PPC Hero
Analytics & ROI
Adding Customization to Actions in YWA - Yahoo Web Analytics Blog
Social Media Marketing
Bug Prevents Facebook Old Page Walls and Iframe Tab Apps From Loading if Logged Out - Inside Facebook
Is There a Quality Score for Facebook Ads? - PPC Blog
Twitter CEO Says Co Is 'Already Making Money' - The Wall Street Journal
Twitter dismisses reports of Google interest - Reuters
Report: Mainstream Media Still Drives the Discussion on Twitter - ReadWriteWeb
Translating Twitter into more languages - Twitter Blog
How to Create Your Own Social Networking Community - Social Media Examiner
Link Building
51 essential link building tips - Econsultancy
How to Get Backlinks Through Articles and Guest Blogging - Search Engine People
Local & Mobile Search
Millennial: For The Second Month, Android Leads iOS For Mobile Ad Impression Share - TechCrunch
SMB Search Marketing
Fortune 500 Marketing Techniques For SMBs - Outspoken Media
International Search
Google testing phone numbers & H1 tags in rich snippets - Blogstorm
Google rents floors in new Tel Aviv tower - Globes
Video Marketing
What Video Production Pros Need To Know About Marketing - ReelSEO
Why You Should Create and Promote How-to Video - BlueGlass
January 2011: Online Video Usage Up 45% - Nielsen Wire
Speed Thrills - Tackling the YouTube video processing challenge - YouTube Blog
SES Conference & Expo
SES pre-show speaker interviews: Bill Hunt - State of Search
Webcasts Upcoming Events White Papers
SES London SES London
22-25 February 2011
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
SES Toronto SES Toronto
June 13-15, 2011
SES San Francisco SES San Francisco
August 15-19, 2011
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