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February 16, 2010 Features
Featured Articles Yahoo Explores Deals Offering for Newspaper Partners As Yahoo's newest partner Gannett begins using APT platform, Yahoo mulls new services for the so-called consortium. Kate Kaye | Display Advertising | Full story | Print version Indie Film 'Likes' Facebook Ads, Achieves 2% CTR A close look at how "Certifiably Jonathan" ads have been targeted on the social site. Christopher Heine | Social Media | Full story | Print version Amid Daily Deal Hype, AP Puts Mobile Spin on Classic Circulars The Associated Press wants to replicate the tried-and-true success of print circulars. Kate Kaye | Mobile Marketing | Full story | Print version RSS | App
Today's Experts Columns
Other News Articles WPP Launches First All-Digital Network, Possible Worldwide Trevor Kauffman to lead interactive group consisting of Schematic, Bridge Worldwide, BLUE and Quasar. Douglas Quenqua | Trends | Full story | Print version Carolyn Everson Leaves Microsoft for Facebook Ad sales hire could be a coup for Facebook as it looks to heighten big brand relationships. Christopher Heine | Social Media | Full story | Print version American Express Offers Five Free iTunes on Facebook Campaign involves Facebook.com ads, Promoted Tweets, and banners on music sites. Christopher Heine | Social Media | Full story | Print version ReachLocal Buys DealOn, Plans 'Deals Exchange' The $10 million acquisition gives ReachLocal a ready-made local deals offering for its small business advertiser clients. Kate Kaye | Social Commerce | Full story | Print version PointRoll Names New CEO Robert Gatto, former SVP of sales, replaces cofounder Jason Tafler. Susan Kuchinskas | Display Advertising | Full story | Print version Facebook 'Sponsored Stories' Ads Take Hold [Gallery] Levi's, 1-800-Flowers.com, and Amnesty International are early brand purchasers. Christopher Heine | Social Media | Full story | Print version Webcasts Upcoming Events White Papers
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