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ClickZ Asia Weekly: SEO for Reputation Management - Because Everyone Likes to Gossip

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February 14-18, 2011
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This Week's Articles
SEO for Reputation Management – Because Everyone Likes to Gossip
Motoko Hunt  |  February 14, 2011  |  Japan  |  Full story
How Groupon Japan's sales dipped since the Osechi incident and what it could have done to manage its search results.

Digital Marketing Trends: What's Hype? What's Reality?
Patrick Tam  |  February 15, 2011  |  Mobile  |  Full story
The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes.

Building Sustainable Campaigns Through Platforms
Vincent Teo  |  February 15, 2011  |  Media Planning & Buying  |  Full story
Nike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards your brand.

Five Inconvenient Truths of 'Viral Video'
Rudi Leung  |  February 16, 2011  |  Media Planning & Buying  |  Full story
Before you start producing a viral video, here are five points to consider.

Facebook Places Launches in Hong Kong and Singapore
Adaline Lau  |  February 16, 2011  |  Asia  |  Full story
Facebook Places, a feature that allows users to check in and share their locations with friends, is now available in Hong Kong and Singapore.

2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Seriously
Michael Zung  |  February 17, 2011  |  Social Media  |  Full story
Dangdang and NetGear CEOs made headlines that went viral in cyberspace recently. Consider these guidelines before a social media crisis erupts.

Blending SMS and Database Marketing for Greater Success
Darren Yan  |  February 18, 2011  |  Mobile  |  Full story


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