ClickZ Today: Do-Not-Track Deserves to Be Derailed

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February 18, 20101 Experts Today Today's Experts Columns Do-Not-Track Deserves to Be Derailed Lawmakers should not overlook a greater peril to online consumers: cyber crime. Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version Paid Links Revisited: JCPenney - A Disaster or Success? Should you decide to buy links, do so with an understanding of the risks. Kevin Lee  |  Paid Search  |  Full story  |  Print version Your Investment in Measurement Marketers should spend 20 percent of their marketing budgets on optimization and testing instead of fun Super Bowl ads. Here's why. Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version The New, New Agency Model Is your digital agency configured for success? Or are you better prepared to work at a car wash? Chris O'Hara  |  Instant Insights  |  Full story  |  Print version Next up for RTB: Allaying Publisher Concerns Real-time bidding is now a commonly accepted monetization channel, but it also poses a whole new set of yield, brand, quality, and channel challenges. Brian O'Kelley  |  Networks & Exchanges  |  Full story  |  Print version Mobile Photo Sharing, Should Brands Care? While a check-in will help you learn more about the consumer and generate interest from their social graph, incorporating an image will produce long-lasting connections. Alex Matjanec  |  Mobile Marketing  |  Full story  |  Print version RSS  |  App   Advertisement A Must Read: 2011's Hottest Email Tips Stay up-to-date on the latest in email marketing and learn what you can expect to see from email marketers in 2011. From growing trends in opt-in methods to a continued focus on retention and re-engagement, this white paper is sure to keep you current on everything email marketing. Download the white paper today! Today's News Articles Exclusive Data: Groupon Unscathed By Super Bowl Fallout New Hitwise stats show the group-buying brand is on the rebound after a tough January against LivingSocial. Christopher Heine  |  Social Commerce  |  Full story  |  Print version Yesterday's Experts Columns What's the Big Deal About Agile? A movement, which sprang from software development practices, has found a foothold in digital marketing. First in a three-part series. Ghennipher Weeks  |  Integrated Marketing  |  Full story  |  Print version Displaying the Value of Contextual Ads Display ads can now be adapted to a site page's content in real time. How will consumers respond? Tessa Wegert  |  Media Buying  |  Full story  |  Print version Why Engagement Matters While consumers have gained control, that is not really what they're looking for in their brand relationships. They want to feel valued, efficiency, and trust. Derek Harding  |  E-mail Marketing Optimization  |  Full story  |  Print version Top 3 Ways to Use Product Attributes For personalization, browsing, and gift giving, product attribution creates a much better user experience. Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers Increase ROI and Reassure Your Customers with Integrated Mobile, Web, and App Privacy Tuesday, February 22, 2011 1:00pm EST / 10:00am PST BREAKING NEWS: WashingtonPost.com Boosts Online Subscriptions by Integrating Digital Media February 24, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media