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Hiybbprqagate: Google, Bing, and the Burning Building

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SearchEngineWatch.com
SearchDay February 4, 2011
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Today's Top Stories
Hiybbprqagate: Google, Bing, and the Burning Building
"You wake up in the morning, your paint's peeling, your curtains are gone, and the water is boiling. Which problem do you deal with first? None of them! The building's on fire!" Cheating. Copying. Stealing. These three words have been repeated ad nauseum over the past few days, and it's not ...
Danny Goodwin  |  Full story  |  Feb 4, 2011

SEW Expert - John Lee Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?
As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI.
John Lee  |  Full story  |  Print version

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More from SEW's Team of Experts
SEW Expert - Derek Edmond 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing
Engagement is a critical ingredient for seeing measurable results from Twitter on SEM initiatives. Ongoing dialogue is what makes Twitter valuable in B2B organizations.
Derek Edmond  |  Full story  |  Print version

SEW Expert - Kaley Dobson Will a New Tier of Search Advertising Providers Emerge?
Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach.
Kaley Dobson  |  Full story  |  Print version

SEW Expert - Jeremy Bencken Fixing the Web's Lost Content: An 8 Step Guide for Link Builders
This strategy takes an extreme approach to designing an entire campaign around creating content curators want to link to -- it's a safe bet they want to fix their dead links. Here's how to do it.
Jeremy Bencken  |  Full story  |  Print version

Wassup #SESLondon? 1 Cowboy CEO, 1 Ship Parrrty, 10 Solo Sessions & 50 Jaamit Tributes
With only three weeks to go until SES London, you might be asking yourself what you can expect to get out of the conference and what is going to make it different this year when compared to every other year? Well, as Alan Sugar (the UK equivalent of Donald Trump, ...
Jonathan Allen  |  Full story  |  Feb 4, 2011

Google Plans To Audit Adwords Resellers, Agencies
If you act as a Google reseller or manage customers' Adwords accounts, Google will be starting audits and checking if you are sending out - at a minimum - monthly reports with spend, click and impression information, the Adwords blog reported. The audits will begin April 1st. "Today we want to ...
Frank Watson  |  Full story  |  Feb 4, 2011

Adwords Region And City Drilldown Added To 17 More Countries
Being able to select specific cities to run your Adwords advertising has always been handy, but in many countries this has not been possible. Bur now there are "17 additional countries to help you reach more customers in local markets with your AdWords campaigns,: the Adwords blog reported. As Google notes: ...
Frank Watson  |  Full story  |  Feb 4, 2011

Google Adds Location Markers To Adwords, Blue Marks The Spot
Google launched blue location markers in to Adwords ads and tie them to the same colored marker on the adjoining map to make your listing stand out amongst the other businesses. Google has been playing with what they call "location extensions" since 2009 in various forms. "Today, we're introducing a way ...
Frank Watson  |  Full story  |  Feb 4, 2011

75,000 People Really Want to Work at Google
Just a little over a week after announcing plans to hire more than 6,000 and make 2011 the largest hiring year in Google's history, the company has received more than 75,000 job applications worldwide. This is the highest number of applications Google has ever received in one period of time, ...
Danny Goodwin  |  Full story  |  Feb 4, 2011

Year Of Rabbit Proving Big Real Time Search Ad Play
Amid the warm wishes for the Chinese New Year, there are a lot of advertising plugs. Seems Google may need to add spam filters if their real time search results are not to become inundated with irrelevant information. I watched the tweets and Facebook posts scroll by for about 15 minutes ...
Frank Watson  |  Full story  |  Feb 4, 2011

Chinese New Year 2011: Google's Year of the Rabbit Doodle
Today is the Chinese New Year. In celebration, Google Hong Kong posted a new Doodle to usher in the Year of the Rabbit. Supposedly, the Year of the Rabbit should be a quiet, more peaceful year. Guess we'll see if that's true ...
Danny Goodwin  |  Full story  |  Feb 3, 2011

Google: Only 2% Opt-Out of Instant
Only about 2 percent of users have opted out of using Google Instant, according to Ben Gomes, Instant lead engineer. Launched in September, Google Instant tries to predict what you're looking for and shows you results as you type. Granted, a low opt-out rate doesn't mean everyone loves Instant. It ...
Danny Goodwin  |  Full story  |  Feb 3, 2011

Recent Forum Posts
Horse shoe method of link building
I read this word horse shoe and I saw that it is related to seo. But, I do not get the word ?horse shoe method?. What is it? And how it cab be used in seo?
Join the discussion  |  Feb 4, 2011

Anyone recommend a reliable link building company?
Hi, I run a small web design and online marketing company. And I'm really finding doing the link building for my website and my client websites is taking up too much time (just not enough hours in the day!). I was wondering if anyone has used any link building companies who are ...
Join the discussion  |  Feb 3, 2011

Blue Map Marker
Hello- Looks new: I Have one ad at #2 and it has a blue map marker next to it. And on the map the marker for my location is blue not red. GAustralia
Join the discussion  |  Feb 2, 2011

Google Ignoring Page Descriptions
Hi, Google seems to be ignoring some of our page Descriptions preferring to use the content from the page! If I do a search for 'fourleaf case studies' on Google the descriptions for the below pages do not match what is in the mate tag description field. www.fourleaf.co.uk/case_studies/safety_day_2010.aspx (http://www.fourleaf.co.uk/case_studies/safety_day_2010.aspx) www.fourleaf.co.uk/case_studies/lusso_international.aspx (http://www.fourleaf.co.uk/case_studies/lusso_international.aspx) www.fourleaf.co.uk/case_studies/anthony_stewart.aspx (http://www.fourleaf.co.uk/case_studies/anthony_stewart.aspx) I must be ...
Join the discussion  |  Feb 2, 2011

Search News Around The Web
Wael Ghonim, Google's still-missing exec in Egypt, named spokesman for opposition group - Los Angeles Times
Google Gambles $20K that Chrome Can't be Cracked - PCWorld
IPv6 marks the next chapter in the history of the Internet - Official Google Blog
World IPv6 Day: Bing taking decisions to the next generation of the Internet - Bing Search Blog
Microsoft Fires Back At Google Over Web-Video Formats - paidContent
Two improvements to contact groups - Gmail Blog
Answers.com Agrees to be Acquired for $127 Million in Cash: $10.50 per Share - no.stupid.answers
Search Engine Optimization
Betting on the 2011 Search Bowl: Where Would I Focus to Drive Up Your Score? - Covario Actionable Insights
Modern SEO KPIs For the Evolving Practitioner - aimClear
Content Farms Vs... - SEO Book.com
Update to Webmaster Tools Search Queries - Google Webmaster Central Blog
Search Advertising
Conducting Effective PPC Review Meetings with an Out-of-House Consultant - Certified Knowledge
Longer headlines for select ads on Google - Inside AdWords
Social Media Marketing
Zuckerberg Gets Letter From Congress About Data Privacy Concerns - Marketing Pilgrim
Social CRM Helps Airlines Weather Winter Storms - ClickZ
Social Media - Why an SEO background is better than PR! - SEOptimise
Study Shows Social Media Impact Lags Search and Email - Marketing Pilgrim
Link Building
How to Compose a Compelling Linkbait Title - BlueGlass
Local & Mobile Search
How Mobile Friendly is Your Website - Michael Gray
SMB Search Marketing
10 Ways To Compete Against A Dominant Brand - Big Marketing for Small Business
Video Marketing
SEO 101: How to Optimize On-Site Videos - Search Engine People
Who Owns Your YouTube Video? You, YouTube, Or Someone Else Entirely? - ReelSEO
Webcasts Upcoming Events White Papers
SES Accelerator: Search & Social SES Accelerator: Search & Social
February 10, 2011
SES London SES London
22-25 February 2011
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
SES Toronto SES Toronto
June 13-15, 2011
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