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Experts Weekly
Monday, Jan 31 Marketing's Meeting of the Waters How digital and traditional marketing practices merge. Michael Becker | Mobile Marketing | Full story | Print version Going Up Against the Old Guard Inspiration (and sometimes new insights) can come from some very unexpected places. Sean Carton | Trends | Full story | Print version What Would More Conversions Do For Your Bottom Line? Measuring the financial impact of conversion rate improvement. Tim Ash | Conversion & ROI | Full story | Print version Tips and Tricks for Paid Search Execution An interview with a senior SEM specialist on how to best maximize your paid search efforts. Julie Batten | Search Marketing 101 | Full story | Print version Don't Let Platform-Based Buying Scare You If you want to get the full picture of who your best customers are, there's no better or faster way than through the use of exchange-traded media. Adam Cahill | Networks & Exchanges | Full story | Print version What to Do When Permission Goes Away Three out-of-the-box ideas that might help you communicate with consumers who are opting out of marketing messages. Jeanniey Mullen | E-mail Marketing | Full story | Print version RSS | App
Tuesday, Feb 1 Facebook: The Case for Commerce Gets Stronger New evidence shows that Facebook delivers meaningful referral traffic and "earned and shared media" is resulting in traffic, as well. Cathy Halligan | Social Commerce | Full story | Print version How Twitter Makes Money A look at Twitter's advertising opportunities. Harry Gold | Media Planning | Full story | Print version Winning the Game Game publishers and big advertisers are missing out on the opportunity to connect with Latinos. Here's why. Gustavo Razzetti | Marketing to Latinos | Full story | Print version Measuring What Matters Consider this framework for measuring user experience. Neil Mason | Analyzing Customer Data | Full story | Print version
Wednesday, Feb 2 Great Marketing Expectations Expectations for creative and strategic branding developments that will have an impact on the industry this year. Howard Belk | Strategies | Full story | Print version Integrating Offline Marketing With Social Media Five lessons learned from Radio Shack for integrating your online marketing efforts. Liana Evans | Social Media | Full story | Print version Protecting Behavioral Marketing Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Jeff Green | Behavioral Marketing | Full story | Print version Permission vs. Privacy: What Your Subscribers Really Expect Respecting privacy means respecting your customer, and getting their permission is an essential step towards showing them that respect. Rick Buck | E-mail Delivery | Full story | Print version
Thursday, Feb 3 Spy Games - Search Engine Wars Go Public But what is the impact on advertisers? Chris Copeland | Instant Insights | Full story | Print version SEO + SEM + SMO = ROI Getting back to the basics with some well-worn acronyms to remind us what they are, why they're important, and how to do each correctly. Augustine Fou | Integrated Marketing | Full story | Print version Priority Inbox and Overcrowding – How Can Your E-mail Stand Out? Four strategies to ensure your e-mail doesn't get lost with the rest of the marketing messages your customers receive every day. Matthew Hayes | E-mail Marketing Optimization | Full story | Print version The Essence of an Effective Brand Campaign In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers. Tessa Wegert | Media Buying | Full story | Print version Managing Large Testing Teams Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Jim Sterne | Verifying Business Value | Full story | Print version
Friday, Feb 4 Tough Love Comes to E-mail and Social Marketing Can marketers act more human? Or is that missing from their DNA? Anna Maria Virzi | What's the Buzz? | Full story | Print version Choosing the Right Mobile Platforms [Video] Android? iPhone? BlackBerry? Or Windows7? If you are developing a mobile website, here are some points to consider. Tim McLaughlin | Mobile Marketing | Full story | Print version Semantic Targeting for Ad Ops Semantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source. Rob Beeler | Ad Ops | Full story | Print version From Redesign to Launch: Tips and Tricks Five things that should be on your checklist when redesigning your site, such as split testing, customer participation, and design vs. implementation. Jack Aaronson | ROI Marketing | Full story | Print version Google's Session-Based Broad Match Clicks: Boon or Bane? Are broad clicks an opportunity to broaden the reach of your search campaign, or would you rather there be an option to opt out of them? Kevin Lee | Paid Search | Full story | Print version Webcasts Upcoming Events White Papers
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