ClickZ Today: Super Bowl Stories Build Super Brands

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February 7, 20101 Experts Today Today's Experts Columns Super Bowl Stories Build Super Brands A Super Bowl ad provides an impressive platform from which to create and build your brand. Stories are an integral component of this process. Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version Who's That Masked DB Marketer in a Cape?! How will database marketers react to this new level of attention and embrace the need for a data-driven marketing approach? Stephanie Miller  |  Marketing Automation  |  Full story  |  Print version LinkedIn 101 Everything you need to know about LinkedIn to start building up your personal brand today. Ron Jones  |  Search Marketing 101  |  Full story  |  Print version Handling Spam Complaints: Sourcing Complaints A look at how to identify the underlying causes of spam complaints and fix them before they become problems. Part three in a four-part series. Jeanne Jennings  |  E-mail Marketing  |  Full story  |  Print version RSS  |  App   Advertisement Moving from data paralysis to actionable analysis Building a strong analytics foundation with the Adobe Online Marketing Suite This webcast discusses: - Optimization tips from analytics guru Jim Sterne - Steps to integrate analytics across multiple channels - How Build.com increased revenue per visitor by 33% Download Now Today's News Articles Super Bowl Ads 2011: Winners and Losers Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels. Anna Maria Virzi  |  Social Media  |  Full story  |  Print version AOL's HuffPo Acquisition Is a Bid for Social Ad Spend The Huffington Post is a fast growing site. Can it deliver the higher CPMs AOL craves? Zachary Rodgers  |  Display Advertising  |  Full story  |  Print version Advertisement LinkedIn improves its pay-per-click ad targeting The self-service text advertising offering, LinkedIn Ads, has emerged from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals. Read more in this ClickZ article Yesterday's Experts Columns Tough Love Comes to E-mail and Social Marketing Can marketers act more human? Or is that missing from their DNA? Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version Choosing the Right Mobile Platforms [Video] Android? iPhone? BlackBerry? Or Windows7? If you are developing a mobile website, here are some points to consider. Tim McLaughlin  |  Mobile Marketing  |  Full story  |  Print version Semantic Targeting for Ad Ops Semantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source. Rob Beeler  |  Ad Ops  |  Full story  |  Print version From Redesign to Launch: Tips and Tricks Five things that should be on your checklist when redesigning your site, such as split testing, customer participation, and design vs. implementation. Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version Google's Session-Based Broad Match Clicks: Boon or Bane? Are broad clicks an opportunity to broaden the reach of your search campaign, or would you rather there be an option to opt out of them? Kevin Lee  |  Paid Search  |  Full story  |  Print version Webcasts Upcoming Events White Papers BREAKING NEWS: WashingtonPost.com Boosts Online Subscriptions by Integrating Digital Media February 24, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media