ClickZ Today: Great Marketing Expectations

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February 2, 20101 Experts Today Today's Experts Columns Great Marketing Expectations Expectations for creative and strategic branding developments that will have an impact on the industry this year. Howard Belk  |  Strategies  |  Full story  |  Print version Integrating Offline Marketing With Social Media Five lessons learned from Radio Shack for integrating your online marketing efforts. Liana Evans  |  Social Media  |  Full story  |  Print version Protecting Behavioral Marketing Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Jeff Green  |  Behavioral Marketing  |  Full story  |  Print version Permission vs. Privacy: What Your Subscribers Really Expect Respecting privacy means respecting your customer, and getting their permission is an essential step towards showing them that respect. Rick Buck  |  E-mail Delivery  |  Full story  |  Print version RSS  |  App   Advertisement LinkedIn improves its pay-per-click ad targeting The self-service text advertising offering, LinkedIn Ads, has emerged from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals. Read more in this ClickZ article Today's News Articles AOL Q4 Ad Revenue Down Again, Road to Recovery Gets Longer Reports a 30 percent drop in ad revenues, blames decline on inventory reductions and restructuring. Kate Kaye  |  Display Advertising  |  Full story  |  Print version Mercedes-Benz Rides Twitter to Super Bowl First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest. Christopher Heine  |  Automotive  |  Full story  |  Print version Punxsutawney Phil Gets a Foursquare Badge of His Own Pennsylvania Tourism adds a location-based twist to Groundhog Day tradition. Lisa Lacy  |  Social Media  |  Full story  |  Print version Yesterday's Experts Columns Facebook: The Case for Commerce Gets Stronger New evidence shows that Facebook delivers meaningful referral traffic and "earned and shared media" is resulting in traffic, as well. Cathy Halligan  |  Social Commerce  |  Full story  |  Print version How Twitter Makes Money A look at Twitter's advertising opportunities. Harry Gold  |  Media Planning  |  Full story  |  Print version Winning the Game Game publishers and big advertisers are missing out on the opportunity to connect with Latinos. Here's why. Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version Measuring What Matters Consider this framework for measuring user experience. Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version Webcasts Upcoming Events White Papers "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media