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AOL Ad Revs Fall; Punxsutawney Phil on Foursquare; Mercedes Benz 'Tweet Race'

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ClickZ
February 2, 2010
News
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Today's News Articles
AOL Q4 Ad Revenue Down Again, Road to Recovery Gets Longer
Reports a 30 percent drop in ad revenues, blames decline on inventory reductions and restructuring.
Kate Kaye  |  Display Advertising  |  Full story  |  Print version

Mercedes-Benz Rides Twitter to Super Bowl
First-time Super Bowl advertiser employs "Tweet Race" campaign to capture big game interest.
Christopher Heine  |  Automotive  |  Full story  |  Print version

Punxsutawney Phil Gets a Foursquare Badge of His Own
Pennsylvania Tourism adds a location-based twist to Groundhog Day tradition.
Lisa Lacy  |  Social Media  |  Full story  |  Print version

Traditional Tops Social for Congressional Advocacy
Channels like Facebook, Twitter, and YouTube are important, but study shows traditional channels still hold more weight.
Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version

Kibbles 'N Bits Serves Geo-Social With Print Ads
Dog food brand runs 30-day campaign that combines USA Weekend magazine with Whrrl's "Society" platform.
Christopher Heine  |  Social Media  |  Full story  |  Print version

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