ClickZ Today: Facebook: The Case for Commerce Gets Stronger

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February 1, 20101 Experts Today Today's Experts Columns Facebook: The Case for Commerce Gets Stronger New evidence shows that Facebook delivers meaningful referral traffic and "earned and shared media" is resulting in traffic, as well. Cathy Halligan  |  Social Commerce  |  Full story  |  Print version How Twitter Makes Money A look at Twitter's advertising opportunities. Harry Gold  |  Media Planning  |  Full story  |  Print version Winning the Game Game publishers and big advertisers are missing out on the opportunity to connect with Latinos. Here's why. Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version Measuring What Matters Consider this framework for measuring user experience. Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version RSS  |  App   Advertisement LinkedIn improves its pay-per-click ad targeting The self-service text advertising offering, LinkedIn Ads, has emerged from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals. Read more in this ClickZ article Today's News Articles Dentsu Buys NYC Agency Firstborn Firstborn employs 65 and counts Pepsi, AT&T, and Wrigley among clients. Zachary Rodgers  |  Marketing Trends  |  Full story  |  Print version Yesterday's Experts Columns Marketing's Meeting of the Waters How digital and traditional marketing practices merge. Michael Becker  |  Mobile Marketing  |  Full story  |  Print version Going Up Against the Old Guard Inspiration (and sometimes new insights) can come from some very unexpected places. Sean Carton  |  Trends  |  Full story  |  Print version What Would More Conversions Do For Your Bottom Line? Measuring the financial impact of conversion rate improvement. Tim Ash  |  Conversion & ROI  |  Full story  |  Print version Tips and Tricks for Paid Search Execution An interview with a senior SEM specialist on how to best maximize your paid search efforts. Julie Batten  |  Search Marketing 101  |  Full story  |  Print version Don't Let Platform-Based Buying Scare You If you want to get the full picture of who your best customers are, there's no better or faster way than through the use of exchange-traded media. Adam Cahill  |  Networks & Exchanges  |  Full story  |  Print version What to Do When Permission Goes Away Three out-of-the-box ideas that might help you communicate with consumers who are opting out of marketing messages. Jeanniey Mullen  |  E-mail Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers Social Media Meets Search Marketing Tuesday, February 1, 2011 10:00am EST / 3:00pm GMT "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media