MLB Seeks Fans Beyond Baseball; First Booze Brand Comes to Twitter

May 5, 2011 Features Featured Articles MLB Looks Beyond Baseball to Reel in New Audiences Online [Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber. Kate Kaye  |  Social Media  |  Full story  |  Print version The Dark Side of Social Media For angry influencers, social bombing proves easier than search bombing. Susan Kuchinskas  |  Social Media  |  Full story  |  Print version Jack Daniel's Is First Spirits Brand to Buy Twitter Ads Uses social platform to launch Tennessee Honey whiskey product. Jack Marshall  |  Social Media  |  Full story  |  Print version EA's New Media Sales Head to Focus on Cross-Platform Video game publisher hopes to integrate brands in its gaming properties. Jack Marshall  |  Social  |  Full story  |  Print version RSS  |  App   Today's Experts Columns Open Letter to Facebook (Per Your Email Program) Your email marketing stinks. Here are five ways to fix it. Simms Jenkins  |  Email Marketing Best Practices  |  Full story  |  Print version When Is It Time To Join The Conversation? Whether it's Prince William's wedding or Osama bin Laden's death, each brand must decide when to join a conversation – or sit it out. Caroline Chen  |  Community Management  |  Full story  |  Print version Business Listing Management Do's and don'ts for optimizing your business listing for local searchers. Gregg Stewart  |  SMB  |  Full story  |  Print version To App or Not to App? Branded Apps Drive User Relationships Tips for brands that want to connect with customers on smartphones. Rob Weber  |  App Economy  |  Full story  |  Print version If It Makes You Happy…Go Digital! The digital deluge provides unprecedented dynamic, personalizable, trackable, and effective tools worthwhile for communication and advertising. Jonathan Shapiro  |  Integrated Marketing  |  Full story  |  Print version Royal Wedding Creates Opportunities for Brands The marriage of Kate Middleton and Prince William inspired marketers to develop custom ads and entertaining apps. Tessa Wegert  |  Media Buying  |  Full story  |  Print version Other News Articles Scott Brown Goes on Web Defensive Against League of Women Voters Republican from Massachusetts latches onto group's anti-Brown message, in part to help fuel his 2012 reelection campaign. Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version RIM Deal Could Further Bing's Mobile Search Presence Partnership could help Microsoft chip away at Google's dominance of mobile search. Jack Marshall  |  Mobile Marketing  |  Full story  |  Print version Efficient Frontier Buys Social Agency Context Optional San Francisco-based Context Optional is a Facebook preferred developer. Douglas Quenqua  |  Social Media  |  Full story  |  Print version AOL Display Ad Revenue Up (Finally), But Overall Ad Revs Down Also, AOL partners with Hearst to sell Portrait display ads on magazine sites. Zachary Rodgers  |  Media  |  Full story  |  Print version Clorox Sponsors First 'DailyBuzz' Site from Federated Media Series of new sites will curate content on specific topics with a variety of brands attached. Lisa Lacy  |  Publishing  |  Full story  |  Print version Martha Stewart Dishes on MSLO Tablet Initiatives Also, Stewart is creating videos linked to product QR codes. Lisa Lacy  |  Mobile  |  Full story  |  Print version Webcasts Upcoming Events White Papers Email + Social + Mobile: Building Surround Sound Marketing Tuesday, May 10, 2011 2:00pm EDT / 11:00am PDT Globalizing Search Marketing: Tektronix's Step-by-Step International Rollout Case Study Thursday, May 26, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media