In Today's Issue
Search Engine Marketing
---> The Dissection of a Twitter Account
High Rankings Happenings
---> Need SEO Training For Your In-house Team?
---> Having Trouble Getting Targeted Search Engine Visitors?
Twitter Question of the Week
---> How do you use Twitter?
Advanced SEO Forum Thread of the Week
---> Trying to Prove Traffic Numbers
Advisor Wrap-up
---> Tim is Graduating Introduction
Hey everyone!
Still trying to figure out how to use Twitter? You may find some ways you hadn't thought of in today's article.
Let's get straight to it. – Jill
Search Engine Marketing Issues
++The Dissection of a Twitter Account: 10 Ways I've Used Twitter This Month++
A few weeks ago I learned that I was chosen as one of the "Top 25 Online Marketers to Follow on Twitter" by David Vogelpohl over at Marketing Pilgrim. (I'd like to thank my family, my 2nd grade teacher...)
While it was cool to be chosen, more interesting to me was how David characterized my Twitter account: "...an engaging Twitter feed where she makes the most of interacting with other Twitter users...With enough quips to make her feed personal and interesting, she maintains a mostly serious and professional Twitter persona."
That does seem to sum up my Twitter existence, although I had to laugh at the serious and professional description, since I sometimes tweet some crazy stuff! On the other hand, I agree that the mix of personal and professional is a large part of the appeal of my Twitter account. In fact I think it's key to nearly any good Twitter account. For more on that, Lisa Barone (also on the top 25 list) just wrote a great article: "The Myth of 'Professional' Twitter Accounts," with which I agree 100% (see my comments over there).
I thought it would be interesting to look at and dissect both the professional and perhaps not so professional ways that I have used Twitter this month to see what exactly makes up a top-25 account. With that, I give you:
10 Ways I've Used Twitter This Month:
- Expressing Extreme Emotions:
This is one of my most common uses of Twitter, and it really just amounts to venting. I find that if something pops into my head that I really love or hate, it makes me feel good to mention it on Twitter.
So far this month I have expressed love for Pandora adding comedy channels, my iPad, a spammy site I reported being nuked, and clients who no longer need me because they're doing so well.
And I've expressed dislike for SEO getting blamed for malware, irrelevant blog and forum comments, Panera messing up my order (twice in a row), and email spam via my website's contact form.
This is an obvious one to anyone who reads the HRA newsletter regularly since I've been doing my "Twitter Question of the Week" (for a few years now). Asking my Twitter followers questions relating to the main newsletter topic is a great way to provide additional newsletter content, while also making them part of the newsletter.
- Crowdsourcing to Help Clients:
Having more than 10,000 Twitter followers is a great way to get quick help when you need it. This month I was doing a review of a restaurant guide website and was able to ask my followers a few questions regarding restaurant sites in general. Their responses helped me, and ultimately my client. I had another client whose new website developer decided to blow them off, so they were in dire need of a new one. I took it to Twitter and found that a few of my Twitter friends whom I already knew and trusted online might be a perfect fit, so I passed along their info to the client.
- Promotion of Myself and Others:
Other than this newsletter, I know of no better way to quickly get hundreds of eyeballs on any new article I write. It seems almost magical when you tweet a link to a new article and and within minutes see all the visitors, and often comments.
I don't just tweet my own articles, however. When I read other great articles, I tweet them as well. This provides my followers with more interesting information than just I can give them, and also endears me to those whom I am promoting. I honestly don't do it to get anything in return -- it's just good networking and a win-win all around.
- Catching Up With Family and Friends:
I have a fairly tech-savvy family -- my oldest daughter @coriewhalen, my cousins @acarvin and @ericcarvin, and my sister @bncarvin are all fairly prolific on Twitter. You may even have heard of my cousin Andy -- he has made national news lately with his tweeting of the unrest in the Middle East and elsewhere.
Aside from getting the international news from my family, I can also keep tabs on the fact that Corie was thinking of getting a new dog or let my cousins know I was having dinner with their mom and dad! Also, many of the friends I've met through events and conferences are on Twitter, and it's a great way to keep up with what they're doing. In fact, I'm having lunch with one such friend this week that stemmed from a Twitter chat.
Sometimes people just randomly ask me SEO or other questions on Twitter that I'm usually happy to answer if I can.
When I first started using Twitter, I thought of it as a newfangled chatroom. I still use it for that purpose today because it's comforting to have other people "around" during the day as I'm working. I'll often see someone tweet something interesting that I reply to, and we can have a nice little conversation.
- News and Information Gathering: This is where who you follow on Twitter is important (as opposed to who follows you). I follow those who will not only entertain me, but who will post interesting and newsworthy links, especially those related to the search marketing industry. I get a good portion of my news from Twitter.
 And now that I have my iPad, I use the Flipboard app each morning to see a magazine-like view of all the articles posted by my followers. This catches me up on anything interesting going on and also provides me with potential stories to submit to Sphinn to fulfill my editorial duties there.
- Ranting and Raving About Boston Sports: If you're a Boston sports fan, you'll understand this one. The gist is that all of our teams can be the best and the worst all in one night. It helps to cheer or scream with with others on Twitter!
- Fun and Silliness: In this case, a picture is worth a thousand words: Me wearing a sombrero on Cinco de Mayo.
Whether you've never understood how to use Twitter or are an old Twitter pro, I hope the ways I've used it inspire you to find new ways of expressing yourself online. I should also note that the mix of humor, authenticity and professionalism shouldn't be limited to just Twitter. I am certain that it's that same combination that has made the High Rankings Advisor Newsletter so popular for nearly 10 years.
The bottom line is that people prefer to do business with those whom they feel connected with. Twitter and other online communities provide us all with unique ways to make those connections – we just have to be willing to put a little bit of ourselves out there!
Jill
Jill Whalen is the CEO of High Rankings, an SEO Consulting company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen
Share your comments and thoughts here.
P.S. If anyone would like to republish the above article, please email me your request and where it will reside, and I'll send you a short bio you can use with it for your site.
Twitter Question of the WeekThis week I asked my Twitter followers:
++What creative, interesting, unique or crazy thing have you used Twitter for recently?++
Matt_Siltala: My 8 yr old had a "crowd-sourcing" project and I decided to be lazy and use Twitter for him. Got info I needed in 60 sec.
davidmalmborg: @scottcowley single-handedly spearheaded a citywide fitness competition: Fitness Battle Royal Utah #FBRUT.
suenolff: Am I alone when I say I go to Twitter first for recently breaking news?
pdxdirect: I always use Twitter for breaking news, too – and follow stories. And Twitter is usually entertaining.
vturco: Got a job interview monitoring CEO's tweets. Found opportunity to add value to company to open new markets.
macgenie: We get promo codes from developers of iOS apps that have @TextExpander touch support, give them away on Twitter, win-win!
b2bcommunicate: Let's see – @diannahuff and I made some *ahem* OBSERVATIONS about @homedepot product quality (we were ignored).
AshleyHin: I used Twitter to share info about an event hosted by @ManchesterYPN. :)
nickleroy: I found out the availability of a certain beer at a liquor store near me.
Want to participate in the Twitter Question of the Week?
Follow @jillwhalen on Twitter
Share your comments and thoughts here.
Advanced Forum Thread of the WeekForum member "Orpheus Descending" is...
++Trying to prove if top 3rd party seller actually drove traffic++
She's helping a company who has spent £20,000 and was guaranteed to drive 20,000 visits, yet in viewing the log files, it appears they may be getting ripped off.
Read what's happening here.
Advisor Wrap-up
That's all for today!
On the home front, my son Tim has just about 1 week left of high school, which is really hard to believe. I'm really looking forward to his graduation because he'll be giving a speech. I know I'm going to start bawling, though, just like when he used to sing publicly. Corie will be coming home from Houston for the event, and Jamie is still living with us, so all 3 kids will be around for a few weeks. I'm sure I'll let you know how it all goes (and post pics and vids) when the time comes.
Catch you in 2 weeks! – Jill
 Today's issue is also available online in the newsletter archives. If you prefer RSS/XML please feel free to use our newsfeed here. Feel free to forward this email in its entirety to anyone you feel might be interested in it. Paid sponsor ads are clearly marked as advertisements and neither High Rankings nor Jill Whalen take any responsibility for the claims made within these ads, nor the websites they point to. Paid ads do not constitute an endorsement for the products, services or companies advertising in the newsletter. Please visit our sponsors and use your own due diligence for any purchases you make on the Internet.
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