ClickZ Today: Content Is King: Building an Editorial Strategy to Drive Social Commerce

May 24, 2011 Experts Today Today's Experts Columns Content Is King: Building an Editorial Strategy to Drive Social Commerce When developing a content marketing strategy, consider the five P's framework: prep, program, produce, publish, and propagate. Alisa Leonard  |  Social Commerce  |  Full story  |  Print version Where Is My Audience? Why online ads will change tune-in campaigns this year. Anupam Gupta  |  Instant Insights  |  Full story  |  Print version The Changing Face of Hispanic Media At the Latino media upfronts, all networks seemed to have one goal: target the young, digital Latino audience. Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version What Does Good Look Like? Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version Building a Likable Partnership Facebook launches Facebook Studio to bridge the gap between media and publisher. Chris Copeland  |  SEM  |  Full story  |  Print version Search + Retargeting = Brand Embrace How to get value from consumers who don't convert from paid search. Harry Gold  |  Media Planning  |  Full story  |  Print version RSS  |  App   Latest News Articles Films and Celebs Go Gaga for Casual Games Kung Fu Panda, Lady Gaga and Jamie Oliver get their "Ville" on. Lisa Lacy  |  Social Media  |  Full story  |  Print version YouTube Hires New VP for Video Ad Push Former P&G digital marketing director will drive expanded video ad efforts. Jack Marshall  |  Video  |  Full story  |  Print version AKQA Shanghai: Tapping Social, Cultural Traditions First in a three-part series about digital marketing agencies in Shanghai. Joan Voight  |  Marketing  |  Full story  |  Print version Top Digital Creative Lars Bastholm Exits Ogilvy Bastholm moves on two years after joining from AKQA. Zachary Rodgers  |  Careers  |  Full story  |  Print version DAA Steps Up Enforcement of Self-Regulatory Program Better Business Bureau has contacted over 100 companies to test compliance. Jack Marshall  |  Legal & Regulatory  |  Full story  |  Print version Advertisement Looking for an Interactive Marketer? Post your position on ClickZ Jobs to reach more than 1 million of the interactive marketing industry's most informed and experienced practitioners. Find the talent your business needs today. Post a Job Today Yesterday's Experts Columns Newest Stats on Mobile Search Four insightful findings on the types of information consumers are searching for on mobile. Julie Batten  |  Search Marketing  |  Full story  |  Print version The State of Deliverability - New Innovations to Remedy Old Problems An interview with Dave Lewis on the challenges of email delivery. David Daniels  |  Email Marketing  |  Full story  |  Print version Personal Digital Content: What It Means for Marketers Consumers are changing the way they access digital content. Marketers must change, too. Sean Carton  |  Trends  |  Full story  |  Print version Multivariate Testing: Parametric Data Analysis Optimize your landing page by analyzing your multivariate data with parametric data analysis. Tim Ash.  |  Conversion & ROI  |  Full story  |  Print version Webcasts Upcoming Events White Papers Deconstructing Your Competitor's SEO Program Tuesday, May 24, 2011 1:00pm EDT / 10:00am PDT Globalizing Search Marketing: Tektronix's Step-by-Step International Rollout Case Study Thursday, May 26, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media