May 16-20, 2011
Experts Weekly |  |  | | Monday, May 16 | 6 Steps for Building a Mobile Strategy
Understanding the different phases in the customer cycle will put your mobile strategy into better perspective.
Ron Jones. | Search Marketing | Full story | Print version
6 Ways to Boost Return on Twitter
And five ways to track your Twitter return.
Heidi Cohen | Actionable Analysis | Full story | Print version
Process and People Alignment Is Key to Automation Success
Sometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology.
Stephanie Miller | Marketing Automation | Full story | Print version
Creating Effective - and Profitable - Birthday Emails
Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series.
Jeanne Jennings | Email Marketing | Full story | Print version
Valuation - The 'New' Buying Skill
Before exchanged-based media marketplaces bring value to both media buyers and sellers, these changes must occur.
Edward Montes | Networks & Exchanges | Full story | Print version
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As consumer experience transforms on the social web, we need to consider developing the next generation of email marketing metrics.
Ryan Deutsch | Advanced Email Marketing | Full story | Print version
Obama's 2012 Latino Playbook - Now Ready for Review
The president's strategy to win back Latinos becomes more visible. But has anyone really noticed?
Giovanni Rodriguez | Marketing to Latinos | Full story | Print version
Mobile: It's Here, So What Do I Do About It?
It's time to embrace mobile for what it means to your business and consumers today and prepare for the future.
Jessica Richards | Media Planning | Full story | Print version
| | | | | | Wednesday, May 18 | Location-Based Marketing: The Convergence of Social and Mobile
There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles.
Liana Evans. | Social Media | Full story | Print version
Transform Site Search
Three keys to enhancing results presentation and relevancy.
Andrea Fishman | Behavioral Marketing | Full story | Print version
Optimize Your Email for Mobile
As more subscribers use their smartphones to view your email, you must keep your email program successful by designing your emails in a mobile-friendly manner.
Mike Hotz | B2B Email Marketing | Full story | Print version
The Case for Creative Integration - Ignore at Your Own Peril
Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls.
Robin Neifield | Strategies | Full story | Print version
Pharmaceutical Companies Are Years Behind With SEO
Why aren't pharmaceutical companies meeting their potential to perform in organic search?
Marios Alexandrou | SEO | Full story | Print version
| | | | | | Thursday, May 19 | Building Commerce Around Your Facebook Community
Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce.
Michael Della Penna | Social Commerce | Full story | Print version
Campaign and Site Partnerships With Extra Value
As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present.
Tessa Wegert | Media Buying | Full story | Print version
The Basic Elements Found in Every Successful Agile Implementation
Being agile is about satisfying today's marketing requirements, and when tomorrow comes, being ready to adapt.
Ghennipher Weeks | Integrated Marketing | Full story | Print version
6 Email Tests to Try
Looking for ways to improve your email marketing campaign performance? Start here.
Simms Jenkins | Email Marketing Best Practices | Full story | Print version
| | | | | | Friday, May 20 | Why Facebook Places Will Kill Other Check-in Apps
If you are going to test check-ins, test it with the market leader.
Melinda Krueger | Mobile Marketing | Full story | Print version
Capitalizing on Knowsharing Behavior
The time gap between knowing and sharing has shrunk considerably, which means the volume of opportunities to knowshare has skyrocketed. Make sure you're not missing out.
Gary Stein | What's the Buzz? | Full story | Print version
4 Reasons Not to Break Your Campaign's Continuity
It's important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless rebuilds.
Andrew Goodman. | Paid Search | Full story | Print version
Testing - What's the Big Idea?
Instead of trying to test endless variations of minutiae, look for the big ideas that impact customer experience and buying process.
Bryan Eisenberg. | ROI Marketing | Full story | Print version
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