ClickZ Weekly: 6 Ways to Boost Return on Twitter

May 16-20, 2011 Experts Weekly Monday, May 16 6 Steps for Building a Mobile Strategy Understanding the different phases in the customer cycle will put your mobile strategy into better perspective. Ron Jones.  |  Search Marketing  |  Full story  |  Print version 6 Ways to Boost Return on Twitter And five ways to track your Twitter return. Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version Process and People Alignment Is Key to Automation Success Sometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology. Stephanie Miller  |  Marketing Automation  |  Full story  |  Print version Creating Effective - and Profitable - Birthday Emails Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Jeanne Jennings  |  Email Marketing  |  Full story  |  Print version Valuation - The 'New' Buying Skill Before exchanged-based media marketplaces bring value to both media buyers and sellers, these changes must occur. Edward Montes  |  Networks & Exchanges  |  Full story  |  Print version RSS  |  App   Advertisement Decide on a better career in the search space. With compelling marketing and product management challenges plus the tools and support to solve them. Flexibility to use all your talents plus stability throughout the organization. Passion that feels like a startup plus the breadth and scope of an established winner. Now's your time. Join our Talent Network at BingJobs.com Tuesday, May 17 New Metrics That Matter As consumer experience transforms on the social web, we need to consider developing the next generation of email marketing metrics. Ryan Deutsch  |  Advanced Email Marketing  |  Full story  |  Print version Obama's 2012 Latino Playbook - Now Ready for Review The president's strategy to win back Latinos becomes more visible. But has anyone really noticed? Giovanni Rodriguez  |  Marketing to Latinos  |  Full story  |  Print version Mobile: It's Here, So What Do I Do About It? It's time to embrace mobile for what it means to your business and consumers today and prepare for the future. Jessica Richards  |  Media Planning  |  Full story  |  Print version Wednesday, May 18 Location-Based Marketing: The Convergence of Social and Mobile There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles. Liana Evans.  |  Social Media  |  Full story  |  Print version Transform Site Search Three keys to enhancing results presentation and relevancy. Andrea Fishman  |  Behavioral Marketing  |  Full story  |  Print version Optimize Your Email for Mobile As more subscribers use their smartphones to view your email, you must keep your email program successful by designing your emails in a mobile-friendly manner. Mike Hotz  |  B2B Email Marketing  |  Full story  |  Print version The Case for Creative Integration - Ignore at Your Own Peril Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Robin Neifield  |  Strategies  |  Full story  |  Print version Pharmaceutical Companies Are Years Behind With SEO Why aren't pharmaceutical companies meeting their potential to perform in organic search? Marios Alexandrou  |  SEO  |  Full story  |  Print version Thursday, May 19 Building Commerce Around Your Facebook Community Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Michael Della Penna  |  Social Commerce  |  Full story  |  Print version Campaign and Site Partnerships With Extra Value As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Tessa Wegert  |  Media Buying  |  Full story  |  Print version The Basic Elements Found in Every Successful Agile Implementation Being agile is about satisfying today's marketing requirements, and when tomorrow comes, being ready to adapt. Ghennipher Weeks  |  Integrated Marketing  |  Full story  |  Print version 6 Email Tests to Try Looking for ways to improve your email marketing campaign performance? Start here. Simms Jenkins  |  Email Marketing Best Practices  |  Full story  |  Print version Friday, May 20 Why Facebook Places Will Kill Other Check-in Apps If you are going to test check-ins, test it with the market leader. Melinda Krueger  |  Mobile Marketing  |  Full story  |  Print version Capitalizing on Knowsharing Behavior The time gap between knowing and sharing has shrunk considerably, which means the volume of opportunities to knowshare has skyrocketed. Make sure you're not missing out. Gary Stein  |  What's the Buzz?  |  Full story  |  Print version 4 Reasons Not to Break Your Campaign's Continuity It's important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless rebuilds. Andrew Goodman.  |  Paid Search  |  Full story  |  Print version Testing - What's the Big Idea? Instead of trying to test endless variations of minutiae, look for the big ideas that impact customer experience and buying process. Bryan Eisenberg.  |  ROI Marketing  |  Full story  |  Print version This week from ClickZ.asia Content Is Not King With the rise of the trading desk, online display companies view the audience as king. Here's why. Matt Harty  |  May 16, 2011  |  Trends  |  Full story Lenovo Sets up Digital and Social Media Hub in Singapore Consumer technology company plans to hire 20 by year's end for interactive marketing initiatives. Adaline Lau  |  May 16, 2011  |  Singapore  |  Full story Analytics: Getting Back to Basics Analytics is not IT and it is not reporting - debunking common analytics misconceptions and more. Joni Ngai  |  May 17, 2011  |  Analytics  |  Full story Are You Using Microblogs and Mobile Apps to Engage Consumers? While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. James Wu  |  May 18, 2011  |  China  |  Full story A Million Followers and Nothing Said How to prevent a click to follow from turning hollow for a celebrity brand.br> Ashok Lalla  |  May 19, 2011  |  Social Media  |  Full story Book Smart Doesn't Rule in China Because of China's advertising practices, the scientific approach to marketing does not always work in this market. Eddie Choi  |  May 20, 2011  |  China  |  Full story Webcasts Upcoming Events White Papers Deconstructing Your Competitor's SEO Program Tuesday, May 24, 2011 1:00pm EDT / 10:00am PDT Globalizing Search Marketing: Tektronix's Step-by-Step International Rollout Case Study Thursday, May 26, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011

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