May 23-27, 2011
Experts Weekly |  |  | | Monday, May 23 | Newest Stats on Mobile Search
Four insightful findings on the types of information consumers are searching for on mobile.
Julie Batten | Search Marketing | Full story | Print version
The State of Deliverability - New Innovations to Remedy Old Problems
An interview with Dave Lewis on the challenges of email delivery.
David Daniels | Email Marketing | Full story | Print version
Personal Digital Content: What It Means for Marketers
Consumers are changing the way they access digital content. Marketers must change, too.
Sean Carton | Trends | Full story | Print version
Multivariate Testing: Parametric Data Analysis
Optimize your landing page by analyzing your multivariate data with parametric data analysis.
Tim Ash. | Conversion & ROI | Full story | Print version
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Now's your time. Join our Talent Network at BingJobs.com | | | | | Tuesday, May 24 | Content Is King: Building an Editorial Strategy to Drive Social Commerce
When developing a content marketing strategy, consider the five P's framework: prep, program, produce, publish, and propagate.
Alisa Leonard | Social Commerce | Full story | Print version
Where Is My Audience?
Why online ads will change tune-in campaigns this year.
Anupam Gupta | Instant Insights | Full story | Print version
The Changing Face of Hispanic Media
At the Latino media upfronts, all networks seemed to have one goal: target the young, digital Latino audience.
Gustavo Razzetti | Marketing to Latinos | Full story | Print version
What Does Good Look Like?
Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy.
Neil Mason | Analyzing Customer Data | Full story | Print version
Building a Likable Partnership
Facebook launches Facebook Studio to bridge the gap between media and publisher.
Chris Copeland | SEM | Full story | Print version
Search + Retargeting = Brand Embrace
How to get value from consumers who don't convert from paid search.
Harry Gold | Media Planning | Full story | Print version
| | | | Advertisement | | | | | | Wednesday, May 25 | Convergence - The Present Tsunami Hitting Advertising
Every single medium that was part of the mainstay of big advertisers is undergoing massive change. What are the implications for marketers?
Augustine Fou | Integrated Marketing | Full story | Print version
Customer Service Needs Brand Training Too
Symantec's customer care team provides solid support, but misses an opportunity to fulfill a brand promise.
Dave Evans | Social Media | Full story | Print version
Spring Cleaning: The Top 10 Deliverability Misconceptions
There's no better time than the present to learn from our past mistakes and improve our delivery rates.
Rick Buck | Email Delivery | Full story | Print version
The Best Career Advice I Ever Received
It's not just about doing your job well; it's about doing the things that aren't your job.
Anna Papadopoulos | Careers | Full story | Print version
| | | | | | Thursday, May 26 | Social Media Job Titles Get Creative
Social business strategist or ant colony foreman? Consider these pros and cons when devising off-beat job titles.
Anna Maria Virzi | What's the Buzz? | Full story | Print version
Retention Lifecycle Programs: Options and Considerations
Four things post-conversion email can do for your brand and your email marketing success.
Matthew Hayes | Email Marketing Optimization | Full story | Print version
Brands and Sites Partner to Kick Off Summer
What do nail polish, Oprah, and hot dads have in common?
Tessa Wegert | Media Buying | Full story | Print version
The Analytics Doctors Are 'IN'
Turn to your marketing analytics teams to segment the market, test the message, and time the delivery...to catch problems early.
Jim Sterne | Verifying Business Value | Full story | Print version
| | | | | | Friday, May 27 | 6 Ways to Tune Campaigns Running in Google's AdSense/Display Network
If you are tapping the additional inventory opportunities within the Display Network, you may want to consider giving your account a tune-up.
Kevin Lee | Paid Search | Full story | Print version
3 Digital Publishing Secrets
And five questions you should be aware of and able to comment on as your digital publishing efforts grow.
Jeanniey Mullen | Publishing | Full story | Print version
Managing Disruption
Four ways to keep moving forward considering the mix of excitement and doom and gloom in the air for ad operations.
Rob Beeler | Ad Ops | Full story | Print version
3 Reasons Your Site Sucks
Does it look like a 12-year-old designed your website? The website design doctor is in with some tips to improve your navigation and design.
Jack Aaronson | ROI Marketing | Full story | Print version
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