| | This White Paper Library announcement is brought to you by ClickZ's sister site - Search Engine Watch. Empower yourself with knowledge! Search Engine Watch's ever growing White Paper library makes it easier than ever to find solutions to pressing issues with industry specialists sharing their insight and experience, free. Check out our featured white paper available on demand:  | WordStream's Complete Guide to AdWords Matching Options
by WordStream The keyword matching options that you use in Google AdWords can have a major impact on the effectiveness and cost-efficiency of your pay-per-click campaigns.
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 | Improving Quality Score: The Value of Being More Relevant
by WordStream To get results without constantly raising your bids, it's crucial to maintain high Quality Scores across your PPC campaigns. When your Quality Scores are high, Google rewards you with higher rankings, more impressions, and lower costs per click.
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 | 7 Steps to a Better Search Campaign
by WordStream Whether your focus is organic search engine optimization (SEO) or pay-per-click (PPC) marketing, these seven simple steps will help you build a comprehensive, relevant, dynamic campaign that will drive traffic and revenue through search.
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