ClickZ Today: Location-Based Marketing - The Convergence of Social and Mobile

May 18, 2011 Experts Today Today's Experts Columns Location-Based Marketing: The Convergence of Social and Mobile There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles. Liana Evans.  |  Social Media  |  Full story  |  Print version Transform Site Search Three keys to enhancing results presentation and relevancy. Andrea Fishman  |  Behavioral Marketing  |  Full story  |  Print version Optimize Your Email for Mobile As more subscribers use their smartphones to view your email, you must keep your email program successful by designing your emails in a mobile-friendly manner. Mike Hotz  |  B2B Email Marketing  |  Full story  |  Print version The Case for Creative Integration - Ignore at Your Own Peril Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Robin Neifield  |  Strategies  |  Full story  |  Print version Pharmaceutical Companies Are Years Behind With SEO Why aren't pharmaceutical companies meeting their potential to perform in organic search? Marios Alexandrou  |  SEO  |  Full story  |  Print version RSS  |  App   Latest News Articles Bud Promotes Global Social Interaction With Online Reality Show Beer brand gives fans a chance to live "The Big Time." Jack Marshall  |  Social Media  |  Full story  |  Print version Fitness Chain Targets Bike-Minded New Yorkers on HopStop Equinox purchases two months of display ads. Christopher Heine  |  Display Advertising  |  Full story  |  Print version Ikea's Digital Work: Often Oddball, Always Clever Swedish interiors brand to be named Advertiser of the Year at Cannes Lions next month. Zachary Rodgers  |  UK & Europe  |  Full story  |  Print version Publicis to Acquire Rosetta for $575M Big four global ad company continues digital expansion with purchase of independent shop. Anna Maria Virzi  |  Marketing  |  Full story  |  Print version Bin Laden Kill Causes 'Zombie' Campaign to Include Paid Media Better Sleep Council quickly added online spend to cut through news clutter. Christopher Heine  |  Social Media  |  Full story  |  Print version Advertisement Looking for an Interactive Marketer? Post your position on ClickZ Jobs to reach more than 1 million of the interactive marketing industry's most informed and experienced practitioners. Find the talent your business needs today. Post a Job Today Yesterday's Experts Columns New Metrics That Matter As consumer experience transforms on the social web, we need to consider developing the next generation of email marketing metrics. Ryan Deutsch  |  Advanced Email Marketing  |  Full story  |  Print version Obama's 2012 Latino Playbook - Now Ready for Review The president's strategy to win back Latinos becomes more visible. But has anyone really noticed? Giovanni Rodriguez  |  Marketing to Latinos  |  Full story  |  Print version Mobile: It's Here, So What Do I Do About It? It's time to embrace mobile for what it means to your business and consumers today and prepare for the future. Jessica Richards  |  Media Planning  |  Full story  |  Print version Webcasts Upcoming Events White Papers Deconstructing Your Competitor's SEO Program Tuesday, May 24, 2011 1:00pm EDT / 10:00am PDT Globalizing Search Marketing: Tektronix's Step-by-Step International Rollout Case Study Thursday, May 26, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media