| | Globalizing Search Marketing: Tektronix's Step-by-Step International Rollout Case Study
Thursday, May 26 @ 1:00pm EDT / 10:00am PDT
FREE Webcast | Register now! Implementing digital marketing programs on a global scale presents a huge challenge. This especially is true with search engine marketing because of the difficulties associated with keyword translations and cultural differences in search from country to country. All too often, companies launch global programs across GEOs at the same time without considering how to best optimize the local rollout process, while taking into account key learnings and best practices. Tektronix, part of the multi-billion dollar Danaher Corporation, has come up with a step-by-step process for globalizing its search marketing efforts efficiently and effectively. Using this step-by-step process (known as the Kaizen Way), Tektronix has made big changes and has seen significant impact rolling out it's US program across Europe and Asia. Attendees will learn: - How Tektronix rolled out its global search marketing program in Japan, Taiwan and Korea, using an effective and efficient step-by-step process (aka The Kaizen Way).
- About the successes and stumbles experienced by Tektronix, and how the global rollout team used these learnings throughout its international expansion.
- The key metric used to measure and gauge program success by GEO and globally.
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| Presenters |  | Christopher Fisher
Director, Worldwide Marketing
Tektronix |  | Larry K.H. Jenkins
VP of Global Strategies & Solutions
Covario |
| Moderator |  | Craig Macdonald
SVP and Chief Marketing Officer
Covario |
| Webcast Sponsor |  | | |
