ClickZ Today: Open Letter to Facebook (Per Your Email Program)

May 5, 2011 Experts Today Today's Experts Columns Open Letter to Facebook (Per Your Email Program) Your email marketing stinks. Here are five ways to fix it. Simms Jenkins  |  Email Marketing Best Practices  |  Full story  |  Print version When Is It Time To Join The Conversation? Whether it's Prince William's wedding or Osama bin Laden's death, each brand must decide when to join a conversation – or sit it out. Caroline Chen  |  Community Management  |  Full story  |  Print version Business Listing Management Do's and don'ts for optimizing your business listing for local searchers. Gregg Stewart  |  SMB  |  Full story  |  Print version To App or Not to App? Branded Apps Drive User Relationships Tips for brands that want to connect with customers on smartphones. Rob Weber  |  App Economy  |  Full story  |  Print version If It Makes You Happy…Go Digital! The digital deluge provides unprecedented dynamic, personalizable, trackable, and effective tools worthwhile for communication and advertising. Jonathan Shapiro  |  Integrated Marketing  |  Full story  |  Print version Royal Wedding Creates Opportunities for Brands The marriage of Kate Middleton and Prince William inspired marketers to develop custom ads and entertaining apps. Tessa Wegert  |  Media Buying  |  Full story  |  Print version RSS  |  App   Advertisement Ten tips to elevate your email marketing Cutting inbox clutter with personalized, targeted emails The report reviews: - How to create personalized, relevant emails - How to boost email ROI with automation - Why 78% of marketers use targeting to drive email success Download Now Today's News Articles The Dark Side of Social Media For angry influencers, social bombing proves easier than search bombing. Susan Kuchinskas  |  Social Media  |  Full story  |  Print version MLB Looks Beyond Baseball to Reel in New Audiences Online [Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber. Kate Kaye  |  Social Media  |  Full story  |  Print version Efficient Frontier Buys Social Agency Context Optional San Francisco-based Context Optional is a Facebook preferred developer. Douglas Quenqua  |  Social Media  |  Full story  |  Print version Scott Brown Goes on Web Defensive Against League of Women Voters Republican from Massachusetts latches onto group's anti-Brown message, in part to help fuel his 2012 reelection campaign. Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version RIM Deal Could Further Bing's Mobile Search Presence Partnership could help Microsoft chip away at Google's dominance of mobile search. Jack Marshall  |  Mobile Marketing  |  Full story  |  Print version Advertisement VerticalResponse Customer-Friendly Email Marketing to Help Grow Your Business Start Your FREE Trial Now! Yesterday's Experts Columns Your Social Media Road Map: 3 Steps to Success How to develop a social technology plan that serves customers and your business. Dave Evans  |  Social Media  |  Full story  |  Print version SEO + QR Codes Bridging the gap of online and offline marketing with QR codes. Crispin Sheridan  |  SEO  |  Full story  |  Print version Search Retargeting - Where Search and Media Meet 10 ways to think about search retargeting in your overall plan. Robin Neifield  |  Strategies  |  Full story  |  Print version Retargeting - 3 Approaches for Advertisers While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Rob Graham  |  Behavioral Marketing  |  Full story  |  Print version 3 Tactics to Add Dynamic Content to Your Email Program Integrate dynamic content successfully into your email program and avoid the dangers of using dynamic content without proper planning. Mike Hotz  |  B2B Email Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers Email + Social + Mobile: Building Surround Sound Marketing Tuesday, May 10, 2011 2:00pm EDT / 11:00am PDT Globalizing Search Marketing: Tektronix's Step-by-Step International Rollout Case Study Thursday, May 26, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. 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