ClickZ Today: Facebook Advertising vs. Advertising Facebook

May 13, 2011 Experts Today Today's Experts Columns Facebook Advertising vs. Advertising Facebook What is the real value of a "like" and how much energy should you devote to getting "liked"? Kevin Lee  |  Paid Search  |  Full story  |  Print version Publishers Build Out Digital Marketing Services From custom ads to custom apps, publishers increasingly tailor content for advertisers. Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version QR Codes Gain Critical Mass QR codes are vying for the mobile consumer. And it appears they're winning them over. Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version RSS  |  App   Advertisement New Alterian Whitepaper - How to be an engaging email marketer. Learn best practices and tips for developing email campaigns that reach inboxes and engage your audience. You'll learn:    •Tips for segmenting your list for improved relevancy    •How ISPs rate your email for deliverability Download here Latest News Articles Mobile Promise and Problems - Agency Execs Weigh In [Video] Mobile has come of age but numerous marketing challenges remain. Jack Marshall  |  Mobile Marketing  |  Full story  |  Print version Mitsubishi Creates 360-Degree Test Drive on 'Most Dangerous Road' Viewers can interact with 360-degree videos. Amara Mastronardi  |  Video  |  Full story  |  Print version Buddy Media Hopes Spinback Buy Boosts Social ROI Tracking Retailers "like" seeing revenue actually tied to Facebook. Christopher Heine  |  Social Media  |  Full story  |  Print version Yahoo Expands Dynamic Ads Program Smart Ads placement comes to homepage, video version in the works. Zachary Rodgers  |  Display  |  Full story  |  Print version Foursquare Campaign Targets Gas Prices Check-ins get $2 off at the pump. Christopher Heine  |  Mobile  |  Full story  |  Print version Yesterday's Experts Columns So How Is the Job Market Looking in 2011? Workers in four key digital marketing disciplines are in demand. Jake Langwith  |  Careers  |  Full story  |  Print version The Agency as VC An interview with Darren Herman of kbs+p Ventures. Adam Cahill  |  Integrated Marketing  |  Full story  |  Print version Worst Weatherman Best Practices A look at how one brand created a great campaign by stirring up a perfect storm of media. Tessa Wegert  |  Media Buying  |  Full story  |  Print version Email Logistics in Crisis Management Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factors to consider. Derek Harding  |  Email Marketing Optimization  |  Full story  |  Print version Watch Your Language What is your company's language really saying about you? Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version Webcasts Upcoming Events White Papers Deconstructing Your Competitor's SEO Program Tuesday, May 24, 2011 1:00pm EDT / 10:00am PDT Globalizing Search Marketing: Tektronix's Step-by-Step International Rollout Case Study Thursday, May 26, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media