May 9-13, 2011
Experts Weekly |  |  | | Monday, May 9 | Clients: The Mysterious Creature
Four insights into what clients want and how you can give it to them.
Sean Carton | Trends | Full story | Print version
Paralyzing Your Visitors With Too Many Choices
A look at how one company's home page is suffocating its customers with too many options and distractions.
Tim Ash. | Conversion & ROI | Full story | Print version
Video Advertising Strategy: Audience Optimization
Four areas for a winning video ad campaign strategy. Second in a series.
Xuhui Shao | Networks & Exchanges | Full story | Print version
The Relevance Imperative: Why and How To Become Relevant
Consumers require different methods to be seduced into allowing a brand to remain in their lives.
David Daniels | Email Marketing | Full story | Print version
The Impact of Display on Search
Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet.
Julie Batten | Search Marketing | Full story | Print version
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Boost your campaign's ROI by integrating display and search.
Kerstin Baker-Ash | Conference Call | Full story | Print version
F-Commerce, the Arrival of the Facebook Consumer
Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook.
Janice Diner | Social Commerce | Full story | Print version
What's the Deal? Groupon for Hamburger Helper
Social couponing is exploding. How can you make it work for your brand?
Harry Gold | Media Planning | Full story | Print version
How to Bring Storytelling to Analytics
Fewer numbers can give greater insight if they are the right numbers.
Neil Mason | Analyzing Customer Data | Full story | Print version
Latinos and the Language of Media
A look at how the launch of a new show can become a turning point for Hispanic TV.
Gustavo Razzetti | Marketing to Latinos | Full story | Print version
| | | | Advertisement |  | The Ultimate Email Marketing Guidebook: Increasing Subscriber Engagement Increasing subscriber engagement is a top priority for email marketers in 2011 as ISP's begin to change the Inbox experience. Learn how leading brands such as The Gap, Brookstone, IHG, Ticketmaster and United Airlines are successfully driving engagement. Download Now | | | | | Wednesday, May 11 | Rules to Live By When Implementing Behavioral Targeting Tactics
Five things to consider before launching, expanding, or testing elements of behavioral targeting.
Amy Manus | Behavioral Marketing | Full story | Print version
Reporting: The Agile Marketer's 'Flop'
Understanding the new movements required in an online marketing organization, with the help of a high jumper and an agile marketer. Part one in a three-part series.
Brian Massey | Strategies | Full story | Print version
Money and Lists Sizes Aren't Everything
It's time to cut down your list to consumers who are truly engaged with your brand and want to receive your message – now if only you could convince your executives.
Dennis Dayman | Email Delivery | Full story | Print version
7 Tools to Track Your Digital Footprint and Shadows
These free tools will help you understand and enhance what image you are projecting online.
Erik Qualman. | Social Media | Full story | Print version
| | | | | | Thursday, May 12 | So How Is the Job Market Looking in 2011?
Workers in four key digital marketing disciplines are in demand.
Jake Langwith | Careers | Full story | Print version
The Agency as VC
An interview with Darren Herman of kbs+p Ventures.
Adam Cahill | Integrated Marketing | Full story | Print version
Worst Weatherman Best Practices
A look at how one brand created a great campaign by stirring up a perfect storm of media.
Tessa Wegert | Media Buying | Full story | Print version
Email Logistics in Crisis Management
Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factors to consider.
Derek Harding | Email Marketing Optimization | Full story | Print version
Watch Your Language
What is your company's language really saying about you?
Jim Sterne | Verifying Business Value | Full story | Print version
| | | | | | Friday, May 13 | Facebook Advertising vs. Advertising Facebook
What is the real value of a "like" and how much energy should you devote to getting "liked"?
Kevin Lee | Paid Search | Full story | Print version
Publishers Build Out Digital Marketing Services
From custom ads to custom apps, publishers increasingly tailor content for advertisers.
Anna Maria Virzi | What's the Buzz? | Full story | Print version
QR Codes Gain Critical Mass
QR codes are vying for the mobile consumer. And it appears they're winning them over.
Jack Aaronson | ROI Marketing | Full story | Print version
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