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Users 'Like' Concise Posts; State Farm Says 'Hola' on Facebook

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April 7, 2011
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Facebook Users 'Like' Concise Posts And Long URLs
Study offers messaging tips to fashion, retail, automotive, and sports marketers.
Christopher Heine  |  Social Media  |  Full story  |  Print version

State Farm Says 'Hola' to Latinos on Facebook
Insurance brand announces dedicated page for Hispanics on the social site.
Christopher Heine  |  Social Media  |  Full story  |  Print version

Connecting the Dots From Social Media to Revenue
Marketers require a strong analytical link between spend and delivery against business goals to have the confidence to invest.
Robin Neifield  |  Strategies  |  Full story  |  Print version

Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need to Know
Don't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you reach your goals.
Hollis Thomases  |  Media Planning  |  Full story  |  Print version

Many College Facebook Users Say Web Advocacy Better Than In-Person
A Harvard study found around a third of college students said using online tools has a greater impact than in-person advocacy.
Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version

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