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E.U. to Implement Behavioral Ad Icon; Twitter Offers 'Follower Dashboard'

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April 7, 2010
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E.U. to Implement Behavioral Ad Icon
The European online ad industry will launch a behavioral ad privacy opt out system akin to a U.S. program later this month, responding to E.U. laws.
Jack Marshall  |  Legal & Regulatory  |  Full story  |  Print version

Twitter Debuts 'Follower Dashboard,' Opens Geotargeting Spigot
New insights into follower demographics and actions.
Christopher Heine  |  Social Media  |  Full story  |  Print version

Microsoft Is Quick to Name New Marketing Head
Appointment comes less than a week after longtime marketing chief Mich Matthews said she would leave.
Douglas Quenqua  |  Trends  |  Full story  |  Print version

Cross Promotions a Theme in Twitter Promo Trends
Tech and telecom brands accounted for 39 percent of the Promoted Trends in March.
Kate Kaye  |  Social Media  |  Full story  |  Print version

New York Public Library Rings In Centennial With Foursquare Badge
Celebration also includes an alternate reality game as part of a weekend-long series of events in May.
Lisa Lacy  |  Social Media  |  Full story  |  Print version

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