ClickZ Today: Connecting the Dots From Social Media to Revenue

April 6, 2011 Experts Today Today's Experts Columns Connecting the Dots From Social Media to Revenue Marketers require a strong analytical link between spend and delivery against business goals to have the confidence to invest. Robin Neifield  |  Strategies  |  Full story  |  Print version 4 Reasons Your Boss Should Care About Social Media for SEO Dismissing Facebook and Twitter? Personal communication, rankings, reputation management, and social media sells/converts are four reasons not to. Crispin Sheridan  |  SEO  |  Full story  |  Print version Terrible Targeting for Mass Marketing Morons Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Rob Graham  |  Behavioral Marketing  |  Full story  |  Print version Isn't It Time You Had a World-Class Preference Center? Five tips to help you build a preference center that offers your subscribers the control they want and helps you deliver relevant, value-filled messages. Mike Hotz  |  B2B Email Marketing  |  Full story  |  Print version Building Solid Relationships in Social Media Communities Six tips to successfully engage consumers in social media communities. Liana Evans  |  Social Media  |  Full story  |  Print version 3 Questions for Career Path Nirvana Not energized by your job? It's time to stop making donuts. Aaron Kahlow  |  Careers  |  Full story  |  Print version RSS  |  App   Advertisement Ten tips to elevate your email marketing Cutting inbox clutter with personalized, targeted emails The report reviews: - How to create personalized, relevant emails - How to boost email ROI with automation - Why 78% of marketers use targeting to drive email success Download Now Today's News Articles State Farm Says 'Hola' to Latinos on Facebook Insurance brand announces dedicated page for Hispanics on the social site. Christopher Heine  |  Social Media  |  Full story  |  Print version Kraft Brings Back 'Real Women of Philadelphia' Community video effort was a big hit last year, generating over 30 million recipe views. Ken Liebeskind  |  Social Media  |  Full story  |  Print version WPP Takes Major Stake in Vice The holding company made a major investment in Vice Media, best known for Vice Magazine. Douglas Quenqua  |  Media  |  Full story  |  Print version Obama's 2012 Web Campaign Aims to Re-energize - and Retarget Obama for America is using online ads before launching TV or other traditional ad efforts. Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version Kotex Seeks Girls' Help to Design New Pad "Ban the Bland" initiative will use online design submissions as a starting point. Lisa Lacy  |  Social Media  |  Full story  |  Print version LivingSocial Picks Up $400 Million in Funding Social-buying brand will use money to accelerate domestic and global expansion. Christopher Heine  |  Social Commerce  |  Full story  |  Print version Yesterday's Experts Columns Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need to Know Don't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you reach your goals. Hollis Thomases  |  Media Planning  |  Full story  |  Print version ¡WEPA! Google Wants to Learn Your Kind of Spanish By crowdsourcing the global collection of voice data, the search company attempts to improve the consumer mobile experience. Giovanni Rodriguez  |  Marketing to Latinos  |  Full story  |  Print version For Sophisticated Email Marketers, Data Security Should Be as Relevant as Relevance Take a look at your email technology and the data it connects to and ask yourself to what degree system security was audited by your internal teams or third parties. Ryan Deutsch  |  Advanced Email Marketing  |  Full story  |  Print version Google +1 - What You Need to Know [Video] What is the value of the new Google +1 and how can you use it to your advantage? Sage Lewis  |  SEM  |  Full story  |  Print version Webcasts Upcoming Events White Papers Improving campaign results with Search Marketing and Social Media Friday, April 8, 2011 1:00pm EDT / 10:00am PDT Are Your Ads Compliant? Complying with the New DAA Regulations Doesn't Have to Be Complicated Wednesday, April 20, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. 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