Super Bowl Roundup: Winners and Losers, Facebook Stats, Groupon Backlash

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February 9, 2010 Features Featured Articles Super Bowl Ads 2011: Winners and Losers Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels. Anna Maria Virzi  |  Social Media  |  Full story  |  Print version Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Christopher Heine  |  Social Media  |  Full story  |  Print version Groupon CEO Defends Ads After Social Media Backlash Negative chatter permeates Facebook, Twitter, and YouTube after the daily deal site's Tibet spoof ad. Christopher Heine  |  Social Media  |  Full story  |  Print version RSS  |  App   Today's Experts Columns Using YouTube Channels to Drive Site Traffic [Video] The ups and downs of using digital video to drive brand awareness and traffic. Rob Graham  |  Behavioral Marketing  |  Full story  |  Print version Brands That Listen What can you learn if you listen to your customers? Consider these examples. Dave Evans  |  Social Media  |  Full story  |  Print version 13 Tips for Facilitating Viral Uptake While a marketer cannot create a viral phenomenon on behalf of your brand, she can... Robin Neifield  |  Strategies  |  Full story  |  Print version Shopping Feed Optimization for Google Instant With Google Instant now available in Google Product Search, consider these points. Crispin Sheridan  |  SEO  |  Full story  |  Print version Other News Articles Digital Marketers Focus on Social Hires in 2011 Society of Digital Agencies survey finds social media tops hiring wish list this year. Jack Marshall  |  Trends  |  Full story  |  Print version Meebo Acquires Mindset Media to Augment Ad Relevance Ad tech firm brings psychographic targeting to Meebo's existing offerings. Jack Marshall  |  Display Advertising  |  Full story  |  Print version E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking Time spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds. Douglas Quenqua  |  E-mail Marketing  |  Full story  |  Print version Imported From Detroit: Search Advertising A search in Google for the title of a popular Super Bowl video ad turns up a rival's paid search ad. Anna Maria Virzi  |  Paid Search  |  Full story  |  Print version New Firm From Jagtag Founders to Help Brands Ditch Ads Duomentis wants brands to circumvent ads with brand-owned and operated digital tools and products. Jack Marshall  |  Mobile  |  Full story  |  Print version HuffPo Ad Sales Dynamo Leaves With AOL Acquisition The executive steering The Huffington Post's successful ad revenue ship – Greg Coleman - will leave as it begins its integration with AOL. Kate Kaye  |  Publishing  |  Full story  |  Print version Webcasts Upcoming Events White Papers Increase ROI and Reassure Your Customers with Integrated Mobile, Web, and App Privacy Tuesday, February 22, 2011 1:00pm EST / 10:00am PST BREAKING NEWS: WashingtonPost.com Boosts Online Subscriptions by Integrating Digital Media February 24, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media