GOP's Digital Troubles; Kids and Digital Media; Cannes Lions Evolves

May 11, 2011 Features Featured Articles GOP's Digital Operations Not Ready for 2012, Insiders Say The RNC is hiring digital staff but some worry it's too little too late. Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version Kids Study: More Media Use at a Younger Age Live TV remains top media activity but is joined by email, games, and web surfing. Susan Kuchinskas  |  Media  |  Full story  |  Print version Cannes Lions Evolves: New 'Effectiveness' Category Resonates Agencies respond as festival prepares to honor impact of creative work. Zachary Rodgers  |  Marketing  |  Full story  |  Print version Teens Roll Their Eyes at Foursquare, Facebook Places U.K. study finds 58 percent of 11- to 18-year-olds see no value in location-based services. Christopher Heine  |  Social Media  |  Full story  |  Print version Mobile Ad Vendors Ease Production Burdens With Self-Serve Tools Mobile ad networks and platforms seek ways to streamline ad production. Jack Marshall  |  Mobile Marketing  |  Full story  |  Print version RSS  |  App   Today's Experts Columns Rules to Live By When Implementing Behavioral Targeting Tactics Five things to consider before launching, expanding, or testing elements of behavioral targeting. Amy Manus  |  Behavioral Marketing  |  Full story  |  Print version Reporting: The Agile Marketer's 'Flop' Understanding the new movements required in an online marketing organization, with the help of a high jumper and an agile marketer. Part one in a three-part series. Brian Massey  |  Strategies  |  Full story  |  Print version Money and Lists Sizes Aren't Everything It's time to cut down your list to consumers who are truly engaged with your brand and want to receive your message – now if only you could convince your executives. Dennis Dayman  |  Email Delivery  |  Full story  |  Print version 7 Tools to Track Your Digital Footprint and Shadows These free tools will help you understand and enhance what image you are projecting online. Erik Qualman  |  Social Media  |  Full story  |  Print version Other News Articles Execs: MediaCom Adds Digital Director; R/GA Launches Practices Plus hiring news at About.com and Cake Group. Amara Mastronardi  |  Media  |  Full story  |  Print version New Director of Self-Regulatory Group Plans for Global Rollout DAA names Peter Kosmala as its first managing director. Kate Kaye  |  Trends  |  Full story  |  Print version Groupon Offers $10 Incentive for Mobile App Use Bid to accelerate mobile adoption. Jack Marshall  |  Mobile  |  Full story  |  Print version Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say Exchange-based buying still struggles to gain traction, however. Jack Marshall  |  Video  |  Full story  |  Print version Clorox Tests Facebook's Video-Ads-for-Credits Platform Gamers can earn credits by watching "Green Works" spots. Christopher Heine  |  Social Media  |  Full story  |  Print version KLM's In-Flight Dance Party to Miami: A Social Media Tale Dutch airline dishes on one of 2011's best social media marketing stories. Christopher Heine  |  Social Media  |  Full story  |  Print version Webcasts Upcoming Events White Papers Deconstructing Your Competitor's SEO Program Tuesday, May 24, 2011 1:00pm EDT / 10:00am PDT Globalizing Search Marketing: Tektronix's Step-by-Step International Rollout Case Study Thursday, May 26, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media