May 2-6, 2011
Experts Weekly |  |  | | Monday, May 2 | Take a Tablet for Your Marketing
5 tablet marketing tactics.
Heidi Cohen | Actionable Analysis | Full story | Print version
A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks
A look at the trends and technologies that could change customer engagement.
Jeremy Lockhorn | Trends | Full story | Print version
Listening Is Not a CRM Exercise
Five options for marketers who want to tap social sentiment for direct marketing outreach.
Stephanie Miller | Marketing Automation | Full story | Print version
6 Steps in Developing a Social Media Strategy
Having a solid social media strategy can really help make a difference in the success of your campaigns. Start here.
Ron Jones | Search Marketing | Full story | Print version
Birthday E-mails: A Missed Opportunity
Here is how a fun brand could have avoided disappointing a potential fan. Second in a three-part series.
Jeanne Jennings | Email Marketing | Full story | Print version
'Adjust' Your Video Strategies for Better Results
High-quality video inventory and advanced measurement and analytics tools are driving the growth and maturation of video advertising...
Mike Baker | Networks & Exchanges | Full story | Print version
| | RSS | App | | | | | | Tuesday, May 3 | Convergence Should Be More Than a Buzzword for Email Marketers
Apple successfully embedded email marketing in the customer experience. Here's how.
Ryan Deutsch | Advanced Email Marketing | Full story | Print version
New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends
We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own site in mind.
Hollis Thomases | Media Planning | Full story | Print version
Dear Yahoo, I Hate You
What happened to Yahoo? A heartbreaking tale.
Sage Lewis | SEM | Full story | Print version
Obama's 2012 Latino Challenge: The Missing Playbook
Despite the President's expected surge in voter approval, one of the most important playbooks is still missing in action.
Giovanni Rodriguez | Marketing to Latinos | Full story | Print version
| | | | | | Wednesday, May 4 | Your Social Media Road Map: 3 Steps to Success
How to develop a social technology plan that serves customers and your business.
Dave Evans | Social Media | Full story | Print version
SEO + QR Codes
Bridging the gap of online and offline marketing with QR codes.
Crispin Sheridan | SEO | Full story | Print version
Search Retargeting - Where Search and Media Meet
10 ways to think about search retargeting in your overall plan.
Robin Neifield | Strategies | Full story | Print version
Retargeting - 3 Approaches for Advertisers
While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies.
Rob Graham | Behavioral Marketing | Full story | Print version
3 Tactics to Add Dynamic Content to Your Email Program
Integrate dynamic content successfully into your email program and avoid the dangers of using dynamic content without proper planning.
Mike Hotz | B2B Email Marketing | Full story | Print version
| | | | | | Thursday, May 5 | Open Letter to Facebook (Per Your Email Program)
Your email marketing stinks. Here are five ways to fix it.
Simms Jenkins | Email Marketing Best Practices | Full story | Print version
When Is It Time To Join The Conversation?
Whether it's Prince William's wedding or Osama bin Laden's death, each brand must decide when to join a conversation – or sit it out.
Caroline Chen | Community Management | Full story | Print version
Business Listing Management
Do's and don'ts for optimizing your business listing for local searchers.
Gregg Stewart | SMB | Full story | Print version
To App or Not to App? Branded Apps Drive User Relationships
Tips for brands that want to connect with customers on smartphones.
Rob Weber | App Economy | Full story | Print version
If It Makes You Happy…Go Digital!
The digital deluge provides unprecedented dynamic, personalizable, trackable, and effective tools worthwhile for communication and advertising.
Jonathan Shapiro | Integrated Marketing | Full story | Print version
Royal Wedding Creates Opportunities for Brands
The marriage of Kate Middleton and Prince William inspired marketers to develop custom ads and entertaining apps.
Tessa Wegert | Media Buying | Full story | Print version
| | | | | | Friday, May 6 | The 2nd Wave of Location-Based Services
A look at promising new services from Facebook and other companies.
Jason Dempsey | Mobile Marketing | Full story | Print version
The Consumer Is Boss: A 10-Year Perspective
Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers.
Bryan Eisenberg | ROI Marketing | Full story | Print version
Why @garyst3in Is My New Online Home
Overlooking Twitter for Internet marketing is potentially like ignoring Google.
Gary Stein | What's the Buzz? | Full story | Print version
Retargeting: Beyond the Basics
Advanced techniques in setup, list management, and optimization can help take your retargeting efforts to new levels.
Lisa Raehsler | Paid Search | Full story | Print version
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