Trading Content for Facebook 'Likes'; The Case for Facebook Commerce

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February 4, 2011 Facebook    Facebook Articles Want This Facebook Offer? Better 'Like' Us First Oscar Meyer, Bud Light, and Macy's require users to "Like" their brand before participating in a promotion. Are marketers diluting their "likes?" Christopher Heine  |  Social Media  |  Full story  |  Print version Facebook: The Case for Commerce Gets Stronger New evidence shows that Facebook delivers meaningful referral traffic and "earned and shared media" is resulting in traffic, as well. Cathy Halligan  |  Social Commerce  |  Full story  |  Print version Chili's Serves Free Brownie Sundaes for Facebook's Birthday Restaurant chain eschews "like" wall tactic, making freebie coupons available to all Facebook users. Christopher Heine  |  Social Media  |  Full story  |  Print version Facebook Ads Get Half the Clicks of Network Banners Webtrends' report shows paid promotions lagged in 2010 compared to the previous year. Christopher Heine  |  Social Media  |  Full story  |  Print version Facebook Launches Mobile Check-In Deals in Europe Brands including Starbucks and Mazda are among first in Europe to use the location-based deals platform. Jack Marshall  |  Mobile Marketing  |  Full story  |  Print version M&M's, Bud Light Kick Off Super Bowl Promos on Facebook Two major brands highlight how advertisers are ramping up social media around the Super Bowl. Christopher Heine  |  Video  |  Full story  |  Print version Social CRM Helps Airlines Weather Winter Storms Though pelted with negative Facebook and Twitter chatter, Delta, United, and Southwest try to quell travelers' concerns. Christopher Heine  |  Social Media  |  Full story  |  Print version Mixing the Bought/Owned/Earned Cocktail Facebook's Sponsored Stories underscores why marketers must tightly integrate three media strategies. Gary Stein  |  What's the Buzz?  |  Full story  |  Print version RSS  |  App   Today's News Articles Audi Revs Up Twitter, Facebook, and YouTube for Super Bowl Supports in-game spot with a bevy of social media tie-ins. Christopher Heine  |  Social Media  |  Full story  |  Print version Today's Experts Columns Tough Love Comes to E-mail and Social Marketing Can marketers act more human? Or is that missing from their DNA? Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version Choosing the Right Mobile Platforms [Video] Android? iPhone? BlackBerry? Or Windows7? If you are developing a mobile website, here are some points to consider. Tim McLaughlin  |  Mobile Marketing  |  Full story  |  Print version Semantic Targeting for Ad Ops Semantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source. Rob Beeler  |  Ad Ops  |  Full story  |  Print version From Redesign to Launch: Tips and Tricks Five things that should be on your checklist when redesigning your site, such as split testing, customer participation, and design vs. implementation. Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version Google's Session-Based Broad Match Clicks: Boon or Bane? Are broad clicks an opportunity to broaden the reach of your search campaign, or would you rather there be an option to opt out of them? Kevin Lee  |  Paid Search  |  Full story  |  Print version Webcasts Upcoming Events White Papers BREAKING NEWS: WashingtonPost.com Boosts Online Subscriptions by Integrating Digital Media February 24, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media