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SearchDay: Fixing the Web's Lost Content: An 8 Step Guide for Link Builders

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SearchEngineWatch.com
SearchDay February 3, 2011
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Today's Top Stories
SEW Expert - Jeremy Bencken Fixing the Web's Lost Content: An 8 Step Guide for Link Builders
This strategy takes an extreme approach to designing an entire campaign around creating content curators want to link to -- it's a safe bet they want to fix their dead links. Here's how to do it.
Jeremy Bencken  |  Full story  |  Print version

SEW Expert - Jason Cormier Advancing Strategy for Social Marketing
How to realize higher fan growth and engagement on Facebook with game mechanics. Plus: strategic modeling for social strategies using the Four Cs: content, context, campaigns, and community.
Jason Cormier  |  Full story  |  Print version

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More from SEW's Team of Experts
SEW Expert - Stephen Cobb Anchor Your Landing Pages and Convert Wayward Clickers
Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that.
Stephen Cobb  |  Full story  |  Print version

SEW Expert - Christian Arno Localizing Your Website: How to Simplify a Huge Project
Reduce the mammoth task of localizing every page on your site by using these simple strategies.
Christian Arno  |  Full story  |  Print version

Bing Gets Served on The Colbert Report [Video]
Google's accusation that Bing copied Google's search results has gotten mainstream media attention from the BBC to the Wall Street Journal. Last night, the search wars received the Colbert bump. Bing is one of Stephen Colbert's most promoted sponsors on "The Colbert Report," (Colbert and Bing donated $150,000 to help ...
Danny Goodwin  |  Full story  |  Feb 3, 2011

Mobile Marketing Session at SES New York and Mini MBA Program at Rutgers
According to a new survey from the Association of National Advertisers and the Mobile Marketing Association, 88 percent of marketers at large retailers and consumer brand manufacturers say they will use mobile marketing this year. What's more, 75 percent of those already marketing to mobile consumers plan to increase ...
Greg Jarboe  |  Full story  |  Feb 3, 2011

Google's Groundhog Day: Is The Search Giant Scared Of Its Own Shadow?
Google's Bing-sting to "prove" that they were copying search results is noteworthy for how elaborate the operation was to catch the hand in the cookie jar. What does Google have to fear from Bing? Here are some reasons that Google might be feeling vulnerable right now. ...
Jonathan Allen  |  Full story  |  Feb 3, 2011

Google, Bing and Facebook: The Tale Of Clickstreams
With the hullabaloo over Bing copying Google search results that occurred yesterday, I started to think what may have motivated the announcement and its timing. Obviously, maximum impact was one, but beyond that why would Google take it to the court of public opinion before using other methods. Google obviously keeps ...
Frank Watson  |  Full story  |  Feb 3, 2011

Google Has Check-ins Using Latitude
In a move that seemed inevitable, Google Latitude announced the ability to check-in to places. Latitude is a 2-year-old service that has allowed people to share their location with others. However, until now, that location was simply a pinpoint (with photo) within Google Maps. Though they boast a Latitude user base ...
Thom Craverhttp://thom.cravers.us  |  Full story  |  Feb 3, 2011

Visit Museums Of The World From Home With Google's Art Project
Google has launched Art Project, an online walk through the world's greatest museums, using the technology they employ for "Street View", the company announced today. If you look below the search box today you should find a strip of pictures that link to the website they have set up to give ...
Frank Watson  |  Full story  |  Feb 3, 2011

Profits Up, Revenue Down At AOL
CEO Tim Armstrong announced that AOL's profits for 2010 were up, despite an overall drop in revenue, MarketWatch reported. "I am very proud of what we accomplished in 2010 as we began the year with a significant restructuring of AOL and ended the year with a significantly improved balance sheet, a ...
Frank Watson  |  Full story  |  Feb 3, 2011

Recent Forum Posts
Anyone recommend a reliable link building company?
Hi, I run a small web design and online marketing company. And I'm really finding doing the link building for my website and my client websites is taking up too much time (just not enough hours in the day!). I was wondering if anyone has used any link building companies who are ...
Join the discussion  |  Feb 3, 2011

Blue Map Marker
Hello- Looks new: I Have one ad at #2 and it has a blue map marker next to it. And on the map the marker for my location is blue not red. GAustralia
Join the discussion  |  Feb 2, 2011

Google Ignoring Page Descriptions
Hi, Google seems to be ignoring some of our page Descriptions preferring to use the content from the page! If I do a search for 'fourleaf case studies' on Google the descriptions for the below pages do not match what is in the mate tag description field. www.fourleaf.co.uk/case_studies/safety_day_2010.aspx (http://www.fourleaf.co.uk/case_studies/safety_day_2010.aspx) www.fourleaf.co.uk/case_studies/lusso_international.aspx (http://www.fourleaf.co.uk/case_studies/lusso_international.aspx) www.fourleaf.co.uk/case_studies/anthony_stewart.aspx (http://www.fourleaf.co.uk/case_studies/anthony_stewart.aspx) I must be ...
Join the discussion  |  Feb 2, 2011

Posting comments on News takes forever
Posting a comment on SEW's "News" board seems to be in a loop "Transferring data from api-js-kit.com". Error console shows Error: _gat is not defined Source File: http://forums.searchenginewatch.com/ Line: 1524
Join the discussion  |  Feb 1, 2011

Search News Around The Web
Google Tried To Buy Path For $100+ Million. Path Said No. - TechCrunch
YouTube uses Amazon's recommendation algorithm - Geeking with Greg
Free Music Can Pay as Well as Paid Music, YouTube Says - Wired
Pre-Super Bowl Google Searches: Chicken, TVs and Man Caves - Mashable
New Recipe Search Engine Brings Food to Facebook - Mashable
FBI Set to Unwrap Advanced Security Search Engine - PCWorld
Now This Is a Content Mill: Narrative Science Raises $6 Million for Human-Free Stories - All Things Digital
Search Engine Optimization
10 reasons you're not an 'advanced' SEO - Conversation Marketing
Is Google able to crawl protocols other than http and https? - YouTube
Detailed traffic stats feature now available - Bing Webmaster Center Blog
Document Level Classifiers and Google Spam Identification - SEO by the Sea
Search Advertising
Finding Success on the Google Content Network - PPC Hero
Location extensions: putting your business on the map - Inside AdWords
New regions and cities now available for targeting on AdWords - Inside AdWords
Analytics & ROI
SEO + SEM + SMO = ROI - ClickZ
Social Media Marketing
Reddit hits 1 billion page views per month - The Next Web
Flickr user gets back account after its accidental deletion - The Next Web
Link Building
Easy Link Building with Your Competitors' 404 Errors - Ontolo
Local & Mobile Search
Introducing the Android Market website - Google Mobile Blog
Attention BlackBerry Users: Bing for Mobile Updates Arrive Today! - Bing for Mobile Blog
SMB Search Marketing
Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior - ReelSEO
International Search
UK Valentine's Day Trends: Think Outside the Candy Box - adCenter Blog
China's Baidu plans to diversify by going social - The Next Web
Video Marketing
How YouTube Used Obama Chat to Build Brand - ClickZ
SES Conference & Expo
Save 20% on SES New York! - Marketing Pilgrim
Webcasts Upcoming Events White Papers
SES Accelerator: Search & Social SES Accelerator: Search & Social
February 10, 2011
SES London SES London
22-25 February 2011
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
SES Toronto SES Toronto
June 13-15, 2011
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