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Mea Culpa: How I Failed At Link Building

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SearchEngineWatch.com
SearchDay February 7, 2011
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Today's Top Stories
SEW Expert - Adam Audette Mea Culpa: How I Failed At Link Building
It's quite easy to put your principles and SEO best practices aside in place of other, less important, motivations. Hopefully this tale will help you avoid losing clients and reinforce why you need to be efficient, smart, and careful in making business decisions.
Adam Audette  |  Full story  |  Print version

SEW Expert - Eli Goodman Weather Forecast? Don't Know, Check Google
While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's a look at how much more important search becomes during this time of the year.
Eli Goodman  |  Full story  |  Print version

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More from SEW's Team of Experts
SEW Expert - Eric Enge Negative Reviews in Local Search: A Survival Guide for Businesses
If your business has received a negative review that is hurting your business, it's time for some online reputation management. Here's how you can show the general public your best face in the local search results.
Eric Enge  |  Full story  |  Print version

SEW Expert - Avril Korman Second Life Teen Grid Merger: The Kids Are All Right... But The Minders Are A Problem
The Teen Grid merger and what it means for the Second Life marketplace.
Avril Korman  |  Full story  |  Print version

Blekko Reports 30 Million Queries in January
Thirty million search queries were conducted on Blekko in January, and its team of human editors has helped create 110,000 slashtags, the company announced today. One of Blekko's missions was to rid its results of spam. In January, Blekko introduced the spam clock to call attention to the fact that ...
Danny Goodwin  |  Full story  |  Feb 7, 2011

Doctor Finder Finds Sweet Spot for Insider Pages
Fifty percent of consumers polled under the age of 55 said they have spent more time researching the latest tech gadget (like a blu-ray player) than researching a doctor they are going to visit. According to a study recently released by Insider Pages, U.S. adults with a primary care physician ...
Jonathan Allen  |  Full story  |  Feb 7, 2011

Longer AdWords Headlines: Google Blurring The Lines of Paid, Organic Results?
AdWords top placement ads will get longer headlines, a move Google says will increase click-through rates (CTRs) for advertisers. But has this change, combined with two other recent changes (the lowercasing of URL display names and renaming Sponsored Links to Ads) begun to blur the lines between paid and organic ...
Danny Goodwin  |  Full story  |  Feb 6, 2011

Super Bowl Commercials 2011: Volkswagen Still Favored to Win
In the past 24 hours, several more advertisers have uploaded their Super Bowl commercials to YouTube. In addition, Chevrolet, Volkswagen, Audi, and HomeAway are using Google AdWords campaigns to promote their Super Bowl ads. A last minute check of the Viral Video ...
Greg Jarboe  |  Full story  |  Feb 6, 2011

Survey Finds 70% Of Car Buyers Search Web For Info, Few Use Social Media
A recent survey by Polk and Autotrader.com found that car buyers spend between 18-19 hours searching for information before making a decision, Tech Journal South reported. Over 70% use the web for research, though only 3% said they used information from social media for their buying decision, the Automotive Buyer ...
Frank Watson  |  Full story  |  Feb 6, 2011

Czech Actor, Playwright Jan Werich Gets Google Doodle
Google has added a Doodle honoring one of the most popular Czech actors and playwrights Jan Werich. Beyond his acting in many classic Czech movies, Werich was loved by his country for staying when so many others left. Werich created theaters, wrote plays ...
Frank Watson  |  Full story  |  Feb 6, 2011

This is Literally the Best Eric Schmidt Video
A fun video making the rounds this week features Google's outgoing CEO Eric Schmidt and his emphasis on using the word "literally" in speeches. Via Whirled, here is tribute/roast in celebration of Schmidt's 10 years at Google: "Eric Schmidt, Chief Emphatic Officer": Also, ...
Danny Goodwin  |  Full story  |  Feb 6, 2011

Search Week in Review for Feb. 5, 2011
Here's a recap of this week's columns and news stories for the week of Jan. 30 to Feb. 5, as reported by Search Engine Watch, as well as search news and tips from around the web. Search Engine Optimization Betting on the 2011 Search ...
Danny Goodwin  |  Full story  |  Feb 6, 2011

2011 Super Bowl Predictions: 'Volkswagen Commercial: The Force' Beats 'Audi - Goodnight Commercial'
Tomorrow, many people will be watching Super Bowl XLV to see if the Pittsburgh Steelers beat the Green Bay Packers. But Nielsen Sports media research says close to 50 percent of viewers will actually watch the commercials more than they watch the game. ...
Greg Jarboe  |  Full story  |  Feb 5, 2011

Recent Forum Posts
Who is seeing impact of Content Farm drops in Search Results
Okay anyone having problems? Anyone seeing competitors drop? Have you seen any work you have done putting content on ezine sites now drop the inner pages they have pointed to?
Join the discussion  |  Feb 6, 2011

Addsese Doubt?
I have Registered google addsense. My doubt is can i use this one addsense account to 10 different sites
Join the discussion  |  Feb 5, 2011

Google's Top 3 New Format - Blurring the Line Between Organic & Paid
If You have not seen the announcement check here. http://adwords.blogspot.com/2011/02/longer-headlines-for-select-ads-on.htm (http://adwords.blogspot.com/2011/02/longer-headlines-for-select-ads-on.html) Combined with the lower casing of display URL's (2 weeks ago), This combination will (disguise?) give more of an appearance to paid search ADS to appear more organic(Like?). Yes this will obviously increase CTR and create more real estate below ...
Join the discussion  |  Feb 4, 2011

Horse shoe method of link building
I read this word horse shoe and I saw that it is related to seo. But, I do not get the word ?horse shoe method?. What is it? And how it cab be used in seo?
Join the discussion  |  Feb 4, 2011

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