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Intentional Targeting: Search vs. Facebook

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SearchEngineWatch.com
SearchDay February 10, 2011
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Today's Top Stories
SEW Expert - Guillaume Bouchard Intentional Targeting: Search vs. Facebook
Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social.
Guillaume Bouchard  |  Full story  |  Print version

SEW Expert - Paul Burani Search, Social Media & the Offline Purchase
How to target the social media audience in search engines and guide their offline consumer behavior.
Paul Burani  |  Full story  |  Print version

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More from SEW's Team of Experts
SEW Expert - Kaila Strong Social Lessons Learned on Super Bowl Sunday
Using social media to round out your brand marketing efforts has multifaceted benefits. It's good to see that some big brands are realizing the importance in streamlining their efforts.
Kaila Strong  |  Full story  |  Print version

SEW Expert - Andy Atkins-Krüger Global Search Marketing Numbers Are Shocking, Wake up America!
These statistics are a wake-up call for anyone who doesn't realize the sheer scale of the growth in the global internet.
Andy Atkins-Krüger  |  Full story  |  Print version

Is Microsoft Unintrusively Adding Search History To Its Algorithm?
Harry Shum, Microsoft VP of Search Product Development, is presenting a keynote address at the Fourth ACM International Conference on Web Search and Data Mining in Hong Kong Friday, where he will discuss the role of personal search history as a factor in search results, the conference site reported. Shum will ...
Frank Watson  |  Full story  |  Feb 10, 2011

European Commission: No Discussions to Halt Google Antitrust Investigation
Despite what you may have read elsewhere, Google and the European Commission aren't nearing a resolution on the antitrust investigation launched in the European Union in November, and Google isn't likely to change its algorithm there any time soon. "There are no discussions. As is known, the commission is conducting ...
Danny Goodwin  |  Full story  |  Feb 10, 2011

Google Tests Profile Pictures in Social Navigation Bar
Google is testing a new-look navigation bar that could offer a hint of what the company's plans are for incorporating social elements into search to compete more in Facebook's territory. This test by Google ditches the traditional blue links in favor of a new stripe on top and a more ...
Danny Goodwin  |  Full story  |  Feb 10, 2011

AdWords Background Reverts Back to Yellow
Looks like Google is once again tinkering with their AdWords background colors. Have a look at the new background color: Google introduced the pale yellow AdWords background in 2007, which was replaced last July by a light purple background: It's not yet clear ...
Danny Goodwin  |  Full story  |  Feb 10, 2011

Sony Wants Google To Give Info On Commenters, Viewers Of PS3 Hack Video
Sony has gone to court to have Google give them access to information of viewers and the people who have commented on a private YouTube video that shows how to jailbreak their PS3, Slashdot reported. PS3 had been not been fully hacked until recently, but now that there is a full ...
Frank Watson  |  Full story  |  Feb 9, 2011

Google Launches iPhone Translation App
Google launched their official iPhone Translate App with voice input for 15 languages, their official blog reported. "The new app accepts voice input for 15 languages, and--just like the web app--you can translate a word or phrase into one of more than 50 languages," the blog noted. "You can also listen ...
Frank Watson  |  Full story  |  Feb 9, 2011

Recent Forum Posts
What is today?s best practice in SEO?
I am using blog posting, forum posting, comment posting, article submission to get website on the ranking track. What is today?s Best Practice to get more back links and increase website ranking?
Join the discussion  |  Feb 10, 2011

Microsoft?s Bing uses Google search results?and denies it
This was a shocker. Has anything come of this? By now, you may have read Danny Sullivan?s recent post: ?Google: Bing is Cheating, Copying Our Search Results? and heard Microsoft?s response, ?We do not copy Google's results.? However you define copying, the bottom line is, these Bing results came directly from ...
Join the discussion  |  Feb 9, 2011

Its Okay To Be a Cannibal
In years pasts it was common wisdom that big brand websites, or sales funnel websites would never do anything to send a visitor off their domain once they landed there. They certainly would never run ads that would lead them away, and if they did decide to dabble in ads they ...
Join the discussion  |  Feb 9, 2011

I have doubt in url creation?
I have a domain www .benivolent .com this is home page url. i have to create sub domain. I like to create sub domain wwww.*froum*.benivolent.com ------> we can create like this. In seo point of view there is any dis-advantages is there if we create like this. Normally we use to ...
Join the discussion  |  Feb 9, 2011

Search News Around The Web
Why Tim Wu's Advising the FTC is Bad for Google - Google Watch
Most Google, Facebook users fret over privacy - USA Today
Boutiques.com reveals the fashion trends on everyone's mind - Official Google Blog
Bing Overlord Satya Nadella Promoted to President of Server and Tools at Microsoft - All Things Digital
Search Engine Optimization
Intelligent Site Structure for better SEO - Yoast
Google 2000 vs. Google 2011 - Matt Cutts
Social Media Marketing
Twitter as Tech Bubble Barometer - The Wall Street Journal
#superbowl - Twitter Blog
Link Building
How to Get Maximum Link ROI with Guest Posting - Ontolo
SEO Tools 101: Linkbuilding - Finding Targets the Old Fashioned Way - State of Search
Local & Mobile Search
Google Places Tidbits - Understanding Google Maps & Local Search
Will Verizon's iPhone Stop Runaway Android Growth? - Marketing Pilgrim
Mobile best practice: Separate out mobile campaigns for improved performance - Google Mobile Ads Blog
SMB Search Marketing
Local Search Tools For the SMB and Professional - Understanding Google Maps & Local Search
Google Boost: Paid Search for the Masses? - ClickZ
International Search
Syria may scrap Facebook, YouTube ban - AP
Video Marketing
5 Steps to Achieving Success With Video Marketing - Social Media Examiner
Webcasts Upcoming Events White Papers
SES Accelerator: Search & Social SES Accelerator: Search & Social
February 10, 2011
SES London SES London
22-25 February 2011
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
SES Toronto SES Toronto
June 13-15, 2011
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