ClickZ Weekly: LinkedIn 101; Using YouTube Channels to Drive Site Traffic

Having trouble reading this email? View the online version.

February 7-11, 2011 Experts Weekly Monday, Feb 7 Super Bowl Stories Build Super Brands A Super Bowl ad provides an impressive platform from which to create and build your brand. Stories are an integral component of this process. Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version Who's That Masked DB Marketer in a Cape?! How will database marketers react to this new level of attention and embrace the need for a data-driven marketing approach? Stephanie Miller  |  Marketing Automation  |  Full story  |  Print version LinkedIn 101 Everything you need to know about LinkedIn to start building up your personal brand today. Ron Jones  |  Search Marketing 101  |  Full story  |  Print version Handling Spam Complaints: Sourcing Complaints A look at how to identify the underlying causes of spam complaints and fix them before they become problems. Part three in a four-part series. Jeanne Jennings  |  E-mail Marketing  |  Full story  |  Print version RSS  |  App   Advertisement Earn a Certificate in Search Engine Marketing from USF in just 8 weeks – 100% Online! Master proven optimization techniques for Google and Bing. Maximize your search dollars, boost your ROI, optimize your SEO effectiveness and increase your brand presence while protecting your page rankings. Become an SEM expert and discover how you can drive traffic and your career with a Master Certificate from U.S News-ranked USF – 100% online! Tuesday, Feb 8 It's About Relationships, Not Campaigns Look at your campaigns as a means to enhance the overall relationship between brand and consumer. Ryan Deutsch  |  Advanced E-mail Marketing  |  Full story  |  Print version Why Latino Marketers Are so Googly-Eyed How Google "stacks up" in Latino digital, and why marketers are taking notice. Giovanni Rodriguez  |  Marketing to Latinos  |  Full story  |  Print version A Systematic Approach to SEO [Video] An interview with John Straw from Linkdex gives a look into its SEO management tools. Sage Lewis  |  SEM  |  Full story  |  Print version Advertisement Live Webinar: Increase Email Subscriber Engagement Are your email campaigns breaking through to the inbox? Learn how leading brands such as The Gap, InterContinental Hotels Group, Brookstone, Hautelook and United Airlines use compelling campaigns to increase email subscriber engagement and deliverability. Key Things You Will Learn: • How to develop unique and valuable content and offers • New creative designs that interest and motivate • Ways to incent subscribers to provide preferences Register Today Wednesday, Feb 9 Using YouTube Channels to Drive Site Traffic [Video] The ups and downs of using digital video to drive brand awareness and traffic. Rob Graham  |  Behavioral Marketing  |  Full story  |  Print version Brands That Listen What can you learn if you listen to your customers? Consider these examples. Dave Evans  |  Social Media  |  Full story  |  Print version 13 Tips for Facilitating Viral Uptake While a marketer cannot create a viral phenomenon on behalf of your brand, she can... Robin Neifield  |  Strategies  |  Full story  |  Print version Shopping Feed Optimization for Google Instant With Google Instant now available in Google Product Search, consider these points. Crispin Sheridan  |  SEO  |  Full story  |  Print version Advertisement The Super Bowl isn't the only way to reach 100s of millions anymore. A Super Bowl spot buys 110 million impressions. Facebook offers 500 million interactions. Learn the best way to launch something new on Facebook. Download white paper. Thursday, Feb 10 Trolls Are Inevitable; Here's How to Deal With Them Seven productive methods to abating negativity in your community. Caroline Chen  |  Community Management  |  Full story  |  Print version The Four Levels of Super Bowl Cross-Media Success Which level of expected and intended consumer engagement is your brand in? Tessa Wegert  |  Media Buying  |  Full story  |  Print version Google Boost: Paid Search for the Masses? Can Google Boost woo small businesses that shied away from AdWords? Gregg Stewart  |  SMB  |  Full story  |  Print version Top the iOS App Store Rankings by Getting All Your Ducks in a Row Use SEO, advertising, promotion, PR, cross-promotion, and trade shows to catapult you to the top of the App Store rankings. Rob Weber  |  App Economy  |  Full story  |  Print version Managing 'Free' Web Traffic From Search Ain't Free, But It's Worth It Welcome to phase three of SEO marketing - the point where SEO efforts must justify their worth and compete for resources with other parts of a successful advertising program. Jonathan Shapiro  |  Integrated Marketing  |  Full story  |  Print version Why the E-mail Newsletter Deserves a Second Chance Start with this premise: Don't think of it as a newsletter. Simms Jenkins  |  E-mail Marketing Best Practices  |  Full story  |  Print version Friday, Feb 11 Likeable Versus Memorable? Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Gary Stein  |  What's the Buzz?  |  Full story  |  Print version Future of TV: Xbox? [Video] Microsoft's discussions with Conan O'Brien last year point to higher ambitions for the Xbox Live service. Wes Keltner  |  Trends  |  Full story  |  Print version Beyond Scaling Down: Generating a Successful Mobile Experience Designing for mobile is all about creating a complementary experience while users are already immersed in the real world. Jason Dempsey  |  Mobile Marketing  |  Full story  |  Print version Optimizing the Conversion Rate Optimization Process Three steps to offer every visitor an experience that fulfills their needs and leaves you with a measurable conversion. Bryan Eisenberg  |  ROI Marketing  |  Full story  |  Print version 'Hey, So Do I!' 5 Traits of Advanced Paid Search Managers Do you handle situations like a rookie or a paid search pro? Andrew Goodman  |  Paid Search  |  Full story  |  Print version This week from ClickZ.asia Dispelling Urban Legends Regarding E-mail in China If you're looking toward China for additional sales growth, here's what you need to do to send e-mail into the country. Darren Fifield  |  February 8, 2011  |  China  |  Full story The New Digital Divide Agencies and marketers in India could tackle digital challenges outlined in these three ways. Vijay Sankaran  |  February 8, 2011  |  India  |  Full story Digital Diary: All I Want for Christmas…Is a QR Code That Works Engaging Toys "R" Us customers using QR codes during Christmas. Argha Sen  |  February 9, 2011  |  Integrated Marketing  |  Full story From Advertising to Storytelling Consumers today have control over how your brand message is passed on. As marketers, here's how to create behavioural change to measure campaign effectiveness. Brandon Cheung  |  February 10, 2011  |  Analytics  |  Full story China: Digital Marketing Trends for 2011 Microblogging, product placement, and location-based services are going to be some of the big trends for this year. James Wu  |  February 11, 2011  |  China  |  Full story Webcasts Upcoming Events White Papers Increase ROI and Reassure Your Customers with Integrated Mobile, Web, and App Privacy Tuesday, February 22, 2011 1:00pm EST / 10:00am PST BREAKING NEWS: WashingtonPost.com Boosts Online Subscriptions by Integrating Digital Media February 24, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011

© Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media