Movie Rentals on FB; Social Media Metrics; Facebook Targeting Without Keywords?

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March 10, 2011 Facebook    Facebook Articles Warner Bros. Turns to Facebook For Movie Rentals "Batman: The Dark Knight" becomes first rental on the social site, revealing Hollywood's hopes of monetizing the digital space. Christopher Heine  |  Social Media  |  Full story  |  Print version (Some) Social Media Metrics - What to Measure and Why Instead of letting yourself get buried under heaps of data, follow these few meaningful metrics to monitor and measure. Noran El-Shinnawy  |  Conference Call  |  Full story  |  Print version Facebook's Ad Platform Test: No Keywords Allowed Industry blog posts suggest that specific profile targeting may be getting phased out. Christopher Heine  |  Social Media  |  Full story  |  Print version From Facebook to Twitter: Save Your Community From Redundancy By understanding the nuances of each platform's digital culture, you can create unique and relevant content, speak the right language, and effectively grow both communities. Caroline Chen  |  Community Management  |  Full story  |  Print version SMB Social Analysis – Can Money Buy You Friends? Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Gregg Stewart  |  SMB  |  Full story  |  Print version Facebook Users Feast on Chipotle's Burrito Giveaway Mexican food chain doubled normal daily "likes" gain and saw strong coupon redemptions. Christopher Heine  |  Social Media  |  Full story  |  Print version RSS  |  App   Today's News Articles AmEx And Starbucks Get 'Special' on Foursquare Credit brand launches SXSW rewards, while coffee retailer has fun turning 40. Christopher Heine  |  Social Media  |  Full story  |  Print version A U.S. DSP Seeks Its Fortunes in Asia Texas-based Simpli.fi joins a small wave of firms testing audience-based ad buying in China and neighboring markets. Adaline Lau  |  Display Advertising  |  Full story  |  Print version Adobe Makes Big Push Into Social Analytics Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Anna Maria Virzi  |  Analytics  |  Full story  |  Print version Today's Experts Columns In-App Purchases Driving Top Grossing Apps It's all about giving consumers options so that every segment of the population can be a satisfied, paying customer. Rob Weber  |  App Economy  |  Full story  |  Print version E-mail Is Social E-mail should be working hand in hand with other digital messaging channels and each channel should complement and leverage the strength of the other. Simms Jenkins  |  E-mail Marketing Best Practices  |  Full story  |  Print version Online Marketing: The New Word of Mouth As Tax Day approaches, there are a number of tools service providers can deploy to be part of the conversation when the client is ready to buy. Jonathan Shapiro  |  Integrated Marketing  |  Full story  |  Print version From Facebook to Twitter: Save Your Community From Redundancy By understanding the nuances of each platform's digital culture, you can create unique and relevant content, speak the right language, and effectively grow both communities. Caroline Chen  |  Community Management  |  Full story  |  Print version The Trouble With Cookies Persists A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Tessa Wegert  |  Media Buying  |  Full story  |  Print version SMB Social Analysis – Can Money Buy You Friends? Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Gregg Stewart  |  SMB  |  Full story  |  Print version Webcasts Upcoming Events White Papers HOW TO AVOID A SOCIAL MEDIA MELTDOWN: What Today's Marketers Must Know Wednesday, March 30, 2011 1:00pm EST / 10:00am PST SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media