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Let Google Know How the Algorithm Change Affected Your Site

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SearchEngineWatch.com
SearchDay March 3, 2011
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Today's Top Stories
Let Google Know How the Algorithm Change Affected Your Site
Yesterday, we asked if Google was listening to its users, following the rollout of its latest algorithm update targeting "low quality" sites that hit some sites hard and helped others. In what is the closest Google has come to admitting some sites have been unfairly punished in the SERPs, Google ...
Danny Goodwin  |  Full story  |  Mar 3, 2011

SEW Expert - Jeremy Bencken 21-Day Link Builder Relationship Challenge
As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair share of links.
Jeremy Bencken  |  Full story  |  Print version

RSS
More from SEW's Team of Experts
SEW Expert - Stephen Cobb Lifting Conversion Through Curation and Badging
Badges call attention to specific items on a web page. Curation determines which items to badge. Here's why curation with badges boosts conversion rates.
Stephen Cobb  |  Full story  |  Print version

SEW Expert - Jason Cormier Separating Trend from Fad with QR Codes in Social Media
A common challenge in the world of social media marketing is separating trends from fads. Today, I'm proclaiming "trend" regarding the use of Quick Response (QR) codes for social media.
Jason Cormier  |  Full story  |  Print version

SEW Expert - Christian Arno 5 Money-Saving Strategies for Localized Websites
How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money.
Christian Arno  |  Full story  |  Print version

Adobe & Conductor Team-Up to Monitor SEO ROI Alongside PPC
Adobe SearchCenter has been updated to integrate organic search data, such that ROI from SEO campaigns can be measured directly alongside PPC data in a single interface. The combined intelligence should enable Adobe SearchCenter customers to maximise revenue from both channels by making it easier to identify and test complimentary ...
Jonathan Allen  |  Full story  |  Mar 3, 2011

SortPrice.com Say Retailers Listing 60% More Products on Facebook
SortPrice, a shopping app that enables online retailers to deliver an e-commerce experience directly through Facebook has posted data that suggests that F-commerce is a trend that retailers are embracing. SortPrice has built Facebook stores for more than 1,500 retailers and their commentary on their data says "2010 was the biggest ...
Jonathan Allen  |  Full story  |  Mar 3, 2011

AdWords Call Metrics Now Offers Deeper Call Reports
Google AdWords now shows more detailed reports on every call your campaign has received with call metrics enabled. This includes the call's start time, end time, duration, status (missed or received), and area code. AdWords call metrics, introduced in November, allows advertisers to ...
Danny Goodwin  |  Full story  |  Mar 3, 2011

Japanese Doll Festival Google Doodle
Today the Japanese are celebrating the annual Japanese Doll Festival, a tradition during which families -- especially those with young daughters -- pray for the happiness and healthy growth of girls. Google Japan is likewise celebrating, having posted a special Doodle. As part ...
Danny Goodwin  |  Full story  |  Mar 3, 2011

Error! Error! Google's New Fail Page Features Broken Googlebot
Google is serving a new custom 404 page when you stumble across a page that doesn't exist. It tells you: "404. That's an error. The requested URL was not found on this server. That's all we know." Also, Googlebot is in pieces, no doubt symbolic of a broken link. ...
Danny Goodwin  |  Full story  |  Mar 3, 2011

Google Acquires Security Firm Zynamics Same Day Android Apps Hit by Malware
Google yesterday acquired German software company Zynamics, a company that specializes in reverse-engineering and analysis tools. Seems like the acquisition came just in time, because only a few hours later, 21 free apps were pulled from the Android Marketplace due to malware. Google ...
Danny Goodwin  |  Full story  |  Mar 3, 2011

Google AdSense No Longer Facebook Approved Advertising Option
Facebook's list of preferred advertisers went into effect Monday, and Google AdSense isn't on the list. This new list prohibits developers from making revenue from their Facebook applications via AdSense. As of Monday, Facebook began limiting developers to only working with approved advertisers ...
Danny Goodwin  |  Full story  |  Mar 3, 2011

3 Ways To Get More Followers Via #SESuk Tweetwall
So SES London was a blast wasn't it? More parties than any single year and a new venue slap bang in the heart of London should have given you plenty of opportunities to network with the buzzing search marketing industry in the UK. If you forgot to print any business cards, ...
Jonathan Allen  |  Full story  |  Mar 3, 2011

Recent Forum Posts
Competitor Website Analysis
Can you tell me that which points I have to consider while doing competitor site analysis? How I can do effective competitor website analysis?
Join the discussion  |  Mar 2, 2011

Google want to stop crawl my websit
how to stop google to crawl the website. But bing want to crawl it... how to do this.. if i use robot.txt no search engine will come to crawl. i need bing alone to crawl my website
Join the discussion  |  Mar 1, 2011

redirects on homepage issues
hi there, my website has a daily deal added to it via a shop software package. (bit like the Groupon business) To help with the tracking, it was deciced that instead of changing the homepage deal and it referring back to GA on date ranges that we redirected away from the ...
Join the discussion  |  Feb 28, 2011

OK to host a .org.nz website in the US?
Hi, Does anyone know if Google just uses the country part of the domain (site.co.nz for example) to decide if that site is in a particular country or does it use the IP address of the website hosting? The reason why is I'm tempted to use a US hosting company (because they're ...
Join the discussion  |  Feb 26, 2011

Search News Around The Web
Insights from Google's Chief Business Officer - Marketing Pilgrim
Google Patches 19 Chrome Bugs Before Hacking Contest Begins - PCWorld
Decide what the world sees when it searches for you - Google Social Web Blog
Showcasing photos from people you care about - Google Photos Blog
Yahoo!'s Sweet Sixteen! - Yahoo Advertising Blog
Our Sweet 16 - Yodel Anecdotal
Yahoo Search BOSS Technical Documentation Released - Yahoo Search Blog
Top 25 U.S. Online Properties, January 2011 - ClickZ
Hipmunk Hotels - hipmunk Blog
Search Engine Optimization
When Best Practices Lead to Miserable Failures - SEO Book.com
Google: The Risk And The Opportunity - SEO Book.com
How to Choose a New Domain - Michael Gray
How SEO Agencies Boost ROI for In-House Marketers - Bruce Clay
How Many Words In ALT Text For Google, Yahoo & Bing? - Hobo
How does Google handle "not found" pages that don't return a 404? - GoogleWebmasterHelp YouTube Channel
Can I specify the canonical of all of a product's review pages as a single URL? - GoogleWebmasterHelp YouTube Channel
How To Tell Bing Your Website's Country and Language - Bing Webmaster Center Blog
Search Advertising
Google "Farmer" Update: PPC Data and Impact - Rimm-Kaufman Group
Automating The Ad Test Visualization Tool - Certified Knowledge
Stat of the Day: Bing Not Making a Dent in Google's Share of Search Revenues - eMarketer
Earn additional revenue from AdSense for search - Inside AdSense
Dig deeper into call metrics with new detailed call reports - Inside AdWords
March Madness: How to Be Madly Successful with Your Team Merchandise, Travel and Party Supply PPC Campaigns - adCenter Blog
Social Media Marketing
Facebook Now Powers Comments All Around the Web - ReadWriteWeb
Almost half the UK is now on Facebook - The Next Web
Tracking 'Promoted Trends' : Twitter Draws Diverse Advertisers - ClickZ
Twitter Big on Smaller Advertisers - The Wall Street Journal
Link Building
Can inbound links get my site penalized? - Distilled
Local & Mobile Search
Google issues ultimatum to Yelp: free content or no search indexing - The Telegraph
In-App Payments for Android Still Coming in Q1 2011 - ReadWriteWeb
Android developers form 'union' to protest Google policies - The Next Web
Amazon to take on Google's Android Marketplace with an app store of its own - Los Angeles Times
Saab To Power In-Car Infotainment With Google's Android (Video) - CrunchGear
Mobile editing in Google Docs now in 45 languages - Google Mobile Blog
Google adds Honeycomb sculpture to its lawn, celebrating latest Android release - Los Angeles Times
Play Google Streetview Zombie Apocalypse! - Wonderment Blog
Introducing Flickr for Windows 7 and Windows Phone 7! - Yahoo Mobile Blog
International Search
Something old, something new: Technology meets tradition for the Royal Wedding - Google European Developer Blog
Bing Goes Live in France - Official Microsoft Blog
Yahoo in talks on $8 billion Japan exit: sources - Reuters
Chinese Twitter-like Service Passes 100 Million Users - PCWorld
Video Marketing
Why Video Advertising Needs to Dump Impressions and Move to 'Cost Per View' - Advertising Age
Social Video Optimization Vs. Video Search Optimization: Which is Better? - ReelSEO
SES Conference & Expo
Meet up at SES New York City! - AdWords Agency Blog
Successful Site Architecture for SEO [SES London 2011] - SEOmoz
Webcasts Upcoming Events White Papers
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
SES Toronto SES Toronto
June 13-15, 2011
SES San Francisco SES San Francisco
August 15-19, 2011
SES Chicago SES Chicago
November 14-18, 2011
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