Kraft Meets Bovine Hormones on Twitter; Adobe Pushes Into Social Analytics

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March 10, 2010 News Today's News Articles Kraft Collides With Bovine Blog Post on Twitter Foodie site's unflattering Promoted Tweet puts a damper on a fun-oriented Kraft campaign. Christopher Heine  |  Social Media  |  Full story  |  Print version Adobe Makes Big Push Into Social Analytics Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Anna Maria Virzi  |  Analytics  |  Full story  |  Print version DoubleClick and Google Vets Launch Groupon Cloning Platform White label offering for group buying services underscores rising fragmentation in the niche. Christopher Heine  |  Social Commerce  |  Full story  |  Print version Tony Bourdain Live Tweeting Success Spurs Travel Channel to Do More A live tweet event during last week's season premier of "No Reservations" helped the show reap 6,000 new followers. Kate Kaye  |  Social Media  |  Full story  |  Print version Facebook's Ad Platform Test: No Keywords Allowed Industry blog posts suggest that specific profile targeting may be getting phased out. Christopher Heine  |  Social Media  |  Full story  |  Print version RSS  |  App   Advertisement Building multiple brands on Facebook can be easier than it looks. Learn how to build your business on Facebook across multiple brands and locations. Download white paper. Today's Experts Columns In-App Purchases Driving Top Grossing Apps It's all about giving consumers options so that every segment of the population can be a satisfied, paying customer. Rob Weber  |  App Economy  |  Full story  |  Print version E-mail Is Social E-mail should be working hand in hand with other digital messaging channels and each channel should complement and leverage the strength of the other. Simms Jenkins  |  E-mail Marketing Best Practices  |  Full story  |  Print version Online Marketing: The New Word of Mouth As Tax Day approaches, there are a number of tools service providers can deploy to be part of the conversation when the client is ready to buy. Jonathan Shapiro  |  Integrated Marketing  |  Full story  |  Print version From Facebook to Twitter: Save Your Community From Redundancy By understanding the nuances of each platform's digital culture, you can create unique and relevant content, speak the right language, and effectively grow both communities. Caroline Chen  |  Community Management  |  Full story  |  Print version The Trouble With Cookies Persists A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Tessa Wegert  |  Media Buying  |  Full story  |  Print version SMB Social Analysis – Can Money Buy You Friends? Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Gregg Stewart  |  SMB  |  Full story  |  Print version Webcasts Upcoming Events White Papers HOW TO AVOID A SOCIAL MEDIA MELTDOWN: What Today's Marketers Must Know Wednesday, March 30, 2011 1:00pm EST / 10:00am PST SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media